Month: May 2021

IKEA makes a new dress for KLIPPAN sofa with MUD Jeans by using recycled jeans

Stuart Mitchell

Dutch denim company MUD Jeans and IKEA will work together to give recycled denim a new life by using it to develop KLIPPAN sofa covers. The new KLIPPAN sofa cover is a limited collection which will be sold in 9 European markets*. “KLIPPAN sofa is an iconic IKEA product. By offering new sofa covers made from recycled materials, we can help customers to renew their sofa and reuse materials.” Said Piotr Jakubiak, Deployment Leader at New Business and Innovation Deployment, IKEA of Sweden. “We are happy to work together with…

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Lloyds Banking Group becomes a founding member of the Net Zero Banking Alliance

Stuart Mitchell

On 21 April Lloyds Banking Group became a founding member of the Net Zero Banking Alliance (NZBA), a UN-convened, industry-led alliance of 43 banks across the world which – as part of the larger Glasgow Financial Alliance for Net Zero – aims to accelerate the transition of the finance sector and the global economy to net zero emissions by 2050. The alliance is accredited by the UN Race to Zero campaign. The alliance, hosted by the United Nations Environment Programme Finance Initiative (UNEP FI) and co-launched by the Financial Services…

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Gerety Jury Insights from Around the World.

Stuart Mitchell

Taking place June 7 – June 17 the Gerety Awards jury insight panels are unique events and the only global creative indicator for the best in advertising from the female vision. RSVP for a truly global creative awakening and watch panel discussions, perspectives and insights from around the world. Each panel includes some of this year’s judges from different locations to discuss favourite works and reveal their countries’ Agency of the Year. One of the most important benchmarks for the advertising industry and a predictor for other award shows in…

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Ralph Lauren Announces Comprehensive Circularity Strategy to Advance Sustainability Goals

Stuart Mitchell

Ralph Lauren Corporation has announced a comprehensive circularity strategy to further advance its sustainability goals. Grounded in Ralph Lauren’s iconic vision to create timeless products, the strategy orients around three pillars: design for circularity, establish circular experiences for consumers and advance a circular product economy. “The spirit of timelessness has been core to Ralph’s creative vision for more than 50 years, and our circularity approach reinforces our belief that Ralph Lauren products should not only endure the test of time, but have endless lifecycles,” said Patrice Louvet, President & CEO,…

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CAP – Advertising complementary and alternative medicine and therapies

Stuart Mitchell

The ASA/CAP have released a post called: Advertising complementary and alternative medicine and therapies. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sitting alongside mainstream healthcare approaches, complementary therapies can help to support a person’s sense of wellbeing and are popular choices for many.  When advertising such services, however, practitioners should take care that they hold robust clinical evidence for any claims made about…

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