Month: May 2021

WaterAid installs striking giant hourglass by the Thames to highlight the fact that every second, another person is forced into water scarcity

Stuart Mitchell

International charity WaterAid has created a thought-provoking installation on the bank of the Thames to highlight how climate change is threatening drinking water supplies around the world.  The arresting 3.5-metre high hourglass in Potters Field in London is drawing attention to the shocking fact that every second, one more person around the world is forced into water scarcity, where water access could be limited due to increased demand.   The striking scene comes ahead of todays G7 Finance Ministers meeting  followed by the G7 Leaders’ Summit in June, where WaterAid will be calling for the UK Government to push for more support to help…

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Co-op Announces Plan To Be World’s First Supermarket To Produce Carbon Neutral Own-Brand Food And Drink Within Five Years

Stuart Mitchell

New ten-point climate plan sets out blueprint for Co-op to achieve net zero for its direct and indirect carbon emissions by 2040, met by: Offsetting the greenhouse gas emissions of Co-op products and services, including its food and drink, to achieve carbon neutral status by 2025. Price matching Co-op own-brand plant-based foods to meat-based equivalents Offsetting the greenhouse gas emissions from running Co-op’s operations (stores, buildings and logistics) – a feat achieved last month. Investing millions of pounds of proceeds from the carry bag levy to support UK natural restoration…

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Timex Unveils New Brand Campaign, WE DON’T STOP, with UK Change Maker Jazzy Whipps

Stuart Mitchell

Timex, a world leader in watchmaking, unveils its new brand campaign – WE DON’T STOP – the next evolution of the Timex brand that embodies hope and resiliency as many around the world continue to persevere in the face of difficult circumstances. With the campaign’s debut, Timex unveils its new creative featuring notable change makers from around the world who display their resilience and are inspiring others through their actions.   During this months Deaf Awareness Week, Timex celebrates local UK change maker Jazzy Whipps. Please see link here to an interview with Jazzy,…

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The Good Report celebrating the best campaigns for social & environmental responsibility 2020

Stuart Mitchell

The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. It is produced by ACT Responsible, the international non-profit association and largest global source of the world’s best ads on social and environmental issues, in collaboration with WARC, the worldwide authority on marketing effectiveness and publisher of the WARC Creative 100 Rankings, a global benchmark of creative excellence in advertising. A total of 1,266 campaigns produced by 748 agencies for…

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Senior leader apprenticeship course to address the UK marketing skills gap

Stuart Mitchell

The Chartered Institute of Marketing (CIM) announces that businesses across the UK will be able to upskill senior marketers as part of the updated government apprenticeship standard. To address the UK marketing skills gap and apprenticeship standard, Cranfield University launched the first MSc in Marketing and Leadership, which maps across a range of CIM qualifications and supports the development of senior leaders across the UK.  This course was designed to meet the requirements of the Level 7 Senior Leader apprenticeship standard which was recently redesigned by the Institute for Apprenticeships and…

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