Month: May 2021

Havas Media Group Launches Meaningful Marketplaces

Stuart Mitchell

Havas Media Group has announced the launch of Meaningful Marketplaces, a new, more impactful way of investing in trusted news sources and minority-owned and operated media. Built from a consumer-first perspective, Meaningful Marketplaces provide a direct connection to trusted, influential, and engaging media curated by humans and never machines. Havas Media Group’s full roster of clients will have access to this new offering globally. Meaningful Marketplaces offer an immediate reduction in sell-side fees for media partners, giving them a more equitable share of investment and greater opportunity to invest in…

Read More

Pioneering new enterprise, Good Brains for Good Brands, connects advertising talent with charities hit by the pandemic

Stuart Mitchell

An innovative new social enterprise, Good Brains for Good Brands (GBGB), has launched to connect creative industry talent with charities that need help to raise vital funds and awareness at this critical time for the third sector. GBGB is launched by the recruitment company, Unknown, to enable creative talent to work with the organisations that need their skills most right now – charities that have lost their traditional means of fundraising as a result of the pandemic. GBGB provides bespoke dedicated teams from the creative industries who give their time…

Read More

Nokia announces it will halve emissions from 2019 to 2030

Stuart Mitchell

Nokia has announced that it will reduce emissions by 50% across both its own operations and products in use by 2030. The company’s new Science Based Targets (SBTs) fulfill its commitment to recalibrate in line with a 1.5°C global warming scenario. Nokia first committed to SBTs in 2017, initially with goals based on limiting global warming to 2°C. The company achieved 90% of its target savings within its own operations (scope 1 and 2) 11 years ahead of target and was on track to deliver its ‘scope 3’ targets for…

Read More

The National LGBT Bar Association to Become The LGBTQ+ Bar Association

Stuart Mitchell

The National LGBT Bar Association and the National LGBT Bar Foundation are pleased to announce a rebrand effort to better align the organizations’ names with their core values of inclusivity and equality to honor and celebrate the LGBTQ+ community in all its diversity.  The rebrand effort expands the association’s name to become The National LGBTQ+ Bar Association and expands the foundation’s name to become The National LGBTQ+ Bar Foundation. The effort will include a redesigned logo and revitalized assets.  “In the almost 35 years since our founding, language has evolved, and we want our name to…

Read More

CAP – Paws and clause: Avoiding an advertising cat-astrophe when featuring animals

Stuart Mitchell

The ASA/CAP have released a post called: Paws and clause: Avoiding an advertising cat-astrophe when featuring animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As a nation of animal lovers, featuring animals in ads is a sure fire way to stir consumers’ emotions and encourage them to engage with a product or brand, but when marketers depict or imply any kind of harmful treatment…

Read More