Day: 3 June 2021

CAP – Misleading by emissions? Environmental claims and the CAP Code

Stuart Mitchell

The ASA/CAP have released a post called: Misleading by emissions? Environmental claims and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The 5th of June 2021 is World Environment Day, a UN initiative to raise awareness and encourage action to protect the environment.  The environment is currently high on the ASA’s agenda, with our Climate Change and the Environment project taking…

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Innate Motion appoints Joyshree Reinelt as CEO to lead the regenerative business movement

Stuart Mitchell

Game-changer Joyshree Reinelt has been appointed as CEO of global brand strategy and research consultancy Innate Motion with the mandate to challenge companies to go beyond ‘brand purpose’ and to transform into a ‘regenerative business’ – a net force for good.  Leaders of the ‘purpose movement’, Innate Motion, founded in 2006, is a registered BCorp and Co-founder of BLab Europe, and boasts an international roster of clients including Danone, Unilever, Ben & Jerry’s and Philipps. It is spread across Europe, Asia, Africa, Latam and the US. Now, with the appointment…

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Gerety Jury Insights From The UK

Stuart Mitchell

The 2021 Executive judging sessions are about to begin followed by live jury panel discussions around the world. RSVP for the UK event at www.tinyurl.com/gerety Going LIVE on Thursday, June 17 at 2PM GMT, the jury insight panel from the UK is one of a series of unique events held around the world between June 7 and June 17. They will discuss entries from this year’s Gerety Awards, which is the only creative prize to reward the best in advertising from the female vision. The UK panel is moderated by…

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Wells Fargo Sets Goal to Achieve Net Zero Greenhouse Gas Emissions by 2050

Stuart Mitchell

Wells Fargo has announced a major step in its efforts to support the transition to a low-carbon economy by setting a goal of net zero greenhouse gas emissions — including its financed emissions — by 2050. To help meet this ambitious goal, Wells Fargo will measure and disclose financed emissions for select carbon-intensive portfolios; set interim emission reduction targets; deploy more capital to finance climate innovation; and continue to work with its clients on their own emissions reductions efforts. The company will also launch an Institute for Sustainable Finance to…

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Scottish Widows targets net zero across £170bn fund range by 2050

Stuart Mitchell

Scottish Widows becomes the first major pensions and insurance provider to target halving the carbon footprint of all its £170bn investments by 2030 in its path to net zero by 2050. The company – which has more than six million customers in the UK – will also be investing billions of pounds in climate solutions, such as renewable energy, low carbon buildings, and energy efficient technologies, by 2025 to underline its commitment to positive change. The ambitious move almost doubles the meaningful commitments the pension industry has pledged to reaching…

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