Unilever to introduce recyclable toothpaste tubes

Unilever’s oral care brands including Signal, Pepsodent and Closeup have announced plans to convert their entire global toothpaste portfolio to recyclable tubes by 2025. After four years of development, the recyclable tubes will be available later this year in two of Unilever’s biggest oral care markets: France and India. First launching in France with the company’s leading oral care brand Signal, the new tubes will be rolled out across its biggest range, Integral 8, which represents over a third (35%) of Unilever’s toothpaste portfolio in the country. Traditionally, most toothpaste…

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CAP – To include or not to include? – VAT in stated prices

The ASA/CAP have released a post called: To include or not to include? – VAT in stated prices. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles. Because the…

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CAP – Celebrate your advertising with Pride

The ASA/CAP have released a post called: Celebrate your advertising with Pride. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. June is Pride Month, when the world’s LGBT+ communities come together to celebrate the freedom to express themselves and continue the campaign for equality. As advertisers seek to increase diversity in their ads, it’s important to make sure they don’t run into issues with…

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BBC and UK Arts Councils celebrate the work of disabled artists with Culture In Quarantine commissions

Twelve D/deaf, neurodivergent and disabled professional artists based in England, Northern Ireland, Wales and Scotland have been commissioned to produce new film and audio works for BBC platforms this summer. The commissioning programme is part of BBC Arts’ Culture In Quarantine initiative, which has brought the arts into people’s homes during lockdown. The 12 new commissions will champion the work of disabled artists by helping them produce work when some may have been self-isolating, and provide a platform to explore their experiences of living through Covid-19. The programme was established in a…

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Make My Money Matter and Count Us In launch Green Pensions Charter

Make My Money Matter, a people-powered campaign founded by acclaimed filmmaker Richard Curtis, and Count Us In, a growing global movement of people, organizations and platforms taking practical action on climate change, have announced the launch of their Green Pensions Charter.  The charter will see major brands and organisations such as IKEA, EY, Octopus Group, Brewdog, TED, WWF, Oxfam and more work with their pension provider or Trustees to secure a green pension and support the growing call for all providers to commit to net zero emissions targets in the lead up to COP26.  Among the current signatories are 17 BCORPs – companies who have already pledged…

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