Day: 18 June 2021

Amelie talk about how they battled stigma with advertising

Stuart Mitchell

Amelie, a Denver based agency talk about how they battled stigma with advertising including in their “Proud to Be PrEPPED” Campaign: Stigma transcends every aspect of identity, impacting race, ethnicity, religion, sex, gender, economic class, and more. Stigma is everywhere and acts as a primary barrier that people face when seeking help on tough issues, like mental health and addiction. So what can we do as marketers to break stigma down in order to achieve our goal of helping our community? Let’s start by defining stigma, “a mark of disgrace…

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Brits are blind to the biodiversity crisis

Stuart Mitchell

The loss of biodiversity is said to be one of the biggest crises our planet faces, yet few people are aware of its biggest cause; producing enough food to feed 7.7 billion people on Earth, prompting an urgent call for action in the food industry. According to a new report, only 5% of people said food production or intensive farming gives them most cause for environmental concern, even though one-third of global greenhouse gas emissions comes from food systems. The report also revealed that only a third say they understand…

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City of Chicago and Olive-Harvey College launch a unique cannabis training and violence prevention program: Still I Rise, a scholarship initiative

Stuart Mitchell

Olive-Harvey College (OHC) is excited to launch its pilot scholarship program, Still I Rise, designed to provide wraparound services and free cannabis education certificates to individuals with violence involvement and who have cannabis records. Participants in this program will have the opportunity to take part in experiential events, receive hands-on training, and earn a Cannabis Processing Tech certificate. This pilot program was made available through a $1.6 million grant from the Chicago Mayor’s Office using cannabis tax revenue. “When opportunity is abundant and barriers are removed, there are no limits…

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ASA supports Scams Awareness Campaign 2021 to help protect consumers

Stuart Mitchell

The ASA are supporting Scams Awareness Campaign 2021 to raise consumer awareness and help equip people with the knowledge they need to recognise scams. As a member of the Consumer Protection Partnership (CPP) which includes Citizens Advice, National Trading Standards and the Competition and Markets Authority, we’re committed to working alongside other organisations to encourage people to report scams, share their experiences and look out for others. It’s more important than ever that people are aware of scams. New research by Citizens Advice found more than two thirds of British…

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CareerZoo launches to reset “broken” recruitment model

Stuart Mitchell

A new type of job site has launched recently with a promise to make modern recruitment fit for purpose. CareerZoo rejects the outdated, broken model of using recruitment agency middlemen, helping connect employers and candidates directly through an interactive, video-based platform, designed to make the recruitment process easier, fairer and more effective for everyone. CareerZoo will support a wide range of industries but is first launching its support for the PR and Communications industry, with other sectors, including Advertising and Marketing, set to follow in the coming weeks. The platform…

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