Month: June 2021

Tesco to hold extra summer Food Collection for children and families.

Stuart Mitchell

Tesco is to hold an extra UK-wide Food Collection in its stores to support children and families this summer. During the collection, which will take place in large Tesco stores from July 15 to 17 and in Express stores from July 12 to August 28, customers will be urged to donate long-life food to the Trussell Trust and FareShare to help them in their vital work to support families in communities across the UK. Tesco will once again be topping up all customer donations with a 20% cash donation to…

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P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising

Stuart Mitchell

Procter & Gamble (P&G) and GLAAD, the world’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization, have announced The Visibility Project, a new campaign to drive and to sustain LGBTQ inclusion in ads and marketing and to leverage the power of these mediums to accelerate LGBTQ acceptance. For more on the Visibility Project: http://glaad.org/visibility-project For results of GLAAD and P&G’s ‘Advertiser & Agency Perspectives on LGBTQ Inclusion’ Study: http://www.glaad.org/2021inclusionstudy The Visibility Project With The Visibility Project, P&G and GLAAD will bring together the world’s top brands and…

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Poland Spring 100% Natural Spring Water Brings Bottles Full Circle With ‘Made For A Better Tomorrow’ Campaign

Stuart Mitchell

Poland Spring® Brand 100% Natural Spring Water, America’s leading spring water brand, along with its five regional spring water sister brands, announces a new national campaign – Made For A Better Tomorrow. The campaign highlights the six brands’ industry-leading efforts to create new bottles from existing materials and establishes a new ‘One-for-One Promise’ that commits to donate bottled water to communities in need for every pledge to recycle. The campaign coincides with Ice Mountain® Brand 100% Natural Spring Water’s launch of better bottles, which have long been 100% recyclable and…

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Sainsbury’s joins the Black British Network

Stuart Mitchell

Sainsbury’s has announced it is joining the Black British Network as one of many initiatives to improve the representation and experiences of its Black colleagues. The Black British Network was founded by campaigner Cephas Williams and strives to bring lasting systemic change for the Black community by working closely with UK businesses. Sainsbury’s will take part in several round-table discussions with other British businesses and Black colleagues, to evolve and understand best practice, improve inclusivity and representation, and translate learnings into tangible solutions, behaviours and processes that can be implemented…

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Kellogg’s UK Commits To Making Better Food For People And The Planet With New Plan

Stuart Mitchell

Cereal and snacks giant Kellogg’s has today unveiled a new decade long plan to improve its foods so that they are better for people, the community and the planet. The British business will invest in making its cereals healthier, feeding more people in need and it will reduce the carbon footprint of its cereal boxes. Kellogg’s will continue to tackle sugar by removing 10 per cent from its kids’ cereal range making them all non-HFSS by the end of 2022. Sugar will also be reduced in Krave*, a favourite cereal…

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