Month: June 2021

Waitrose diverts five million meals through FareShare

Stuart Mitchell

Waitrose stores, customer fulfilment centres and distribution centres across the UK have provided the equivalent of five million surplus meals through FareShare. “Everyone has a right to nourishment and FareShare does a fantastic job of diverting healthy and nutritious food to people most in need.”Lindsey Crompton, Social Impact Manager, John Lewis Partnership Through the FareShare Go programme, more than 300 Waitrose stores across the UK redistribute end of day surplus food to local charities and community groups. Typically including items such as bread, fruit and vegetables, that food is then…

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Sainsbury’s offers rewards with return of ‘The Great Big Fruit And Veg Challenge’ as part of new mission to ‘help everyone eat better’

Stuart Mitchell

Following its success last year, Sainsbury’s has announced that ‘The Great Big Fruit and Veg Challenge’ will return to the Nectar app this summer. Running from Tuesday 1st June to Monday 28th June, the challenge uses fun, interactive targets to encourage customers to purchase more fruit and vegetables when shopping at Sainsbury’s, by rewarding them with bonus Nectar points that can be spent at partners including Sainsbury’s, Argos and Habitat. The in-app tracker will set each customer personalised fruit and vegetable targets to purchase in store and online throughout the…

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Charity launches self-study platform for carers’ rights training

Stuart Mitchell

This Carers’ Week, Age Scotland is launching a self-study platform for carers of people living with dementia. Age Scotland’s Dementia Training team offers online workshops which make information on a range of rights and entitlements available to carers of people living with dementia and the professionals who support them. However, the charity is aware that attending sessions at set times can prove difficult for people due to their unpredictable caring commitments. The new self-study platform will allow carers to learn about their rights when it is convenient to them and…

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CAP – Low- and no-alcohol drinks

Stuart Mitchell

The ASA/CAP have released a post called: Low- and no-alcohol drinks. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The popularity of low- and no-alcohol drinks has increased in recent years, with more and more brands joining the market.  There are various rules that apply to ads for alcoholic drinks, including that they must be socially responsible and contain nothing that is likely to…

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Brussels Mobility and mortierbrigade launch ‘Feet©’

Stuart Mitchell

In a video that uses all the recognisable stylistic codes of a product launch, mortierbrigade and Brussels Mobility are launching ‘Feet©’, an innovative mobility solution designed for travelling short distances in the city. In recent years, feet have been abandoned in favour of other mobility solutions. And yet, for short distances walking is the most efficient form of transport, especially when 60% of journeys in Brussels are under 5km. This is the message that Brussels Mobility wants to get across, putting pedestrians at the heart of its mobility policy. Elke…

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