Day: 7 July 2021

Unilever announces plans to scale up UK refillable packaging trials

Stuart Mitchell

Unilever is expanding its refillable packaging trials across the UK, including its first ‘return on the go’ refill trial, in selected Asda supermarket and Co-op convenience stores using its well-known and loved brands. Following the successful launch of its largest refill trial in Europe in Asda’s sustainability store in Leeds last year, Unilever’s new ‘test and learn’ trials this year will be the first of their kind at this scale in the UK. With the aim of gaining a deeper understanding of the likelihood and habits of consumers using refillable…

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IPA Media Climate Charter to help measure and reduce carbon impact of media plans

Stuart Mitchell

The IPA has launched its Media Climate Charter that provides media agencies with the tools and resources, including a new carbon calculator, to support their transition to a zero-carbon future. Housed on a new IPA hub: https://ipamediaclimatecharter.co.uk/, the Charter offers a pathway for media agencies to demonstrate their commitment and action in response to the climate crisis. One of the core tools on the site is the carbon calculator for media plans. This new tool will allow the industry to measure the overall carbon footprint of the campaigns that media…

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bp, Aker and Statkraft join forces for offshore wind in the Norwegian North Sea

Stuart Mitchell

bp has agreed to join Statkraft and Aker Offshore Wind in a ‎consortium bidding to develop offshore wind energy in Norway. The partnership – in which bp, Statkraft and Aker Offshore Wind will each hold a 33.3% ‎share – will pursue a bid to develop offshore wind power in the Sørlige Nordsjø II (SN2) ‎licence area. SN2’s favourable location provides power export access to local and adjacent markets. The ‎consortium also intends to explore opportunities to provide clean power to electrify ‎offshore oil and gas facilities. The partnership would work…

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Updated calculation released on the carbon impact of online video streaming

Stuart Mitchell

The Carbon Trust, an independent organisation with a mission to accelerate the move to a sustainable, low carbon economy has published a new white paper examining the carbon impact of streaming video on demand to improve the understanding of the carbon emissions associated with video streaming and enable future decisions to be based on informed understanding of the methods, complexity, and uncertainties involved. The study is released at a time of high demand for video streaming, but little consensus of video streaming’s impact on the climate.  This latest research from…

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IKEA launches new program to accelerate suppliers transition to 100 per cent renewable electricity

Stuart Mitchell

Almost two-thirds of the IKEA climate footprint is directly connected to the supply chain, including production at suppliers. Today, IKEA announces a program with the intention of securing 100% renewable electricity at direct suppliers – especially in markets where it’s difficult to access renewable electricity now. IKEA is striving towards 100% renewable energy throughout the entire value chain. The new program supports nearly 1,600 direct suppliers to switch to 100% renewable electricity. “Together with our direct suppliers we will take the necessary steps and contribute to limit climate change to…

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