Day: 11 July 2021

National Breast Cancer Foundation Launches Charitable Partner Learning Center

Stuart Mitchell

National Breast Cancer Foundation (NBCF) is proud to announce the launch of their Charitable Partner Learning Center (CPLC). The CPLC is a proprietary resource for current and potential corporate partners that aims to educate, inform, and steward relationships between companies and nonprofits. NBCF has worked with more than 20,000 corporate partners over the last 30 years, and looks forward to sharing the knowledge and expertise gained along the way. As experts in cause marketing in the breast cancer space, NBCF knows trusting charities, understanding where donations go, choosing the right…

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Waitrose to stop selling bagged gardening compost made from peat

Stuart Mitchell

Waitrose has brought forward plans to stop selling bagged gardening compost made from peat, pledging to only sell peat-free alternatives by the start of 2022 – helping its customers adopt more sustainable practices in their gardens.  The move will come several years ahead of government plans, which recently announced it intends to ban the sale of compost containing peat to amateur gardeners by the close of the current parliament in 2024. Marija Rompani, Director of Ethics and Sustainability, at the John Lewis Partnership said:  “If rainforests are the lungs of…

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HEINEKEN Africa Foundation and WaterAid renew partnership after reaching 30 million people in fight against Covid-19

Stuart Mitchell

HEINEKEN Africa Foundation and WaterAid have renewed their partnership after bringing clean water and good hygiene to 30 million people across Nigeria, South Africa, Rwanda, and Mozambique, helping communities protect themselves from the spread of infectious diseases like coronavirus.   Last year the Foundation, which has been supporting water and health projects since 2007, donated more than £1 million (€1.2 million) to the international charity to support its emergency response work to help prevent the spread of Covid-19 in vulnerable communities in sub-Saharan Africa. The Foundation has now renewed its commitment to WaterAid by donating a further £1.4 million (€1.6 million) and extending its support to WaterAid’s work in Ethiopia.   Frequent…

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Ad Council, CDC Launch New Campaign Encouraging Americans to Mask Up Until You’re Vaccinated

Stuart Mitchell

The Ad Council, in collaboration with the U.S. Centers for Disease Control and Prevention (CDC), have launched a series of public service announcements (PSAs) emphasizing the importance of mask wearing until you’re vaccinated. The campaign, supported by a grant from The Rockefeller Foundation, is an extension of the national “Mask Up America” campaign, which throughout the pandemic has aimed to increase compliance and acceptance of wearing masks and face coverings as one of the main prevention behaviors in order to slow the spread of COVID-19, and including vaccination, social distancing,…

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IOC Reveals Details of Its “Olympic Forest” Project

Stuart Mitchell

The International Olympic Committee has announced details of a project to plant an ‘Olympic Forest’ in Mali and Senegal as part of a major environmental project. The project is a contribution to the Great Green Wall initiative, which restores degraded landscapes across Africa’s Sahel region. It will involve planting around 355,000 native trees across approximately 90 villages in Mali and Senegal – host of the Youth Olympic Games Dakar 2026 – and will cover a combined area of around 2,120 hectares. More than planting trees, the Olympic Forest will contribute to increasing…

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