Day: 25 July 2021

Kellogg’s To Roll Out Cereal Boxes With World-First Technology For Blind And Partially Sighted

Stuart Mitchell

Kellogg’s is announcing that following a successful trial, new world-first technology will be permanently added to all of its cereal boxes to make them accessible to blind and partially sighted people. Important information on food packaging, such as allergen details can often be in print that’s difficult for blind or partially sighted people to read. The new boxes will allow a smartphone to easily detect a unique on-pack code and playback labelling information to the shopper with sight loss. The company will change all its cereal packaging, beginning in 2022…

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Doritos® Launches “SOLID BLACK™,” An Initiative To Amplify The Voices Of Black Innovators And Creators

Stuart Mitchell

Black voices and stories are too often unheard. In its 2020 #AmplifyBlackVoices work, Doritos recognized this and is now launching SOLID BLACK™, a new multi-platform initiative backed by action and funding designed to bolster the voices of Black innovators and creators and provide them with resources to continue driving change. In total, Doritos will invest more than $5 million as part of the SOLID BLACK campaign to amplify stories of Black joy, strength, and resilience. The SOLID BLACK initiative kicks off this summer with the introduction of Doritos’ inaugural class…

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The Ad Council and COVID Collaborative’s “It’s Up To You” Campaign Highlights Stories from Descendants of the U.S. Public Health Service Syphilis Study at Tuskegee to Help Foster Confidence in the COVID-19 Vaccines

Stuart Mitchell

As part of their ongoing COVID-19 Vaccine Education Initiative and “It’s Up To You” campaign, the Ad Council and COVID Collaborative has announced a new short-form documentary in partnership with descendants of the men involved in the U.S. Public Health Service Syphilis Study at Tuskegee. The film, created by director Deborah Riley Draper, production company Coffee Bluff Pictures and creative agency JOY Collective in conjunction with Voices For Our Fathers Legacy Foundation and Black Coalition Against COVID-19, elevates a very personal and often unheard perspective on the legacy of the…

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Raising Partners Supports Entrepreneurial Scotland Community Crowdfund

Stuart Mitchell

Raising Partners are excited to share the successful fundraise of Entrepreneurial Scotland’s first community crowdfunding campaign. As an independent charity, Entrepreneurial Scotland seeks to establish Scotland as the most entrepreneurial society in the world. Setting out to raise £75,000 to deliver a twin boost to their vital work. It took just four weeks to reach almost double the target, with the #FundTheFuture campaign closing at £140,000. The money raised will increase the scope of their “Saltire Scholar” internship programme which provides entrepreneurially-minded university students in their penultimate year of study…

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UN Women presents ‘A Force for Change’, an art exhibition and auction featuring work by 26 Black women artists, benefitting Black women

Stuart Mitchell

UN Women, the agency of the United Nations dedicated to gender equality and women’s empowerment, will host the first all-Black, all-women global selling exhibition and auction titled “A Force for Change”, with proceeds benefiting Black women across the world and the participating artists. Open to the public 27–31 July 2021 at 530 W 25th Street, New York, NY 10001, the exhibition includes 26 works by prominent and emerging female artists of African descent to recognize and elevate awareness of the transformative power of Black women’s art in social justice movements,…

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