Month: July 2021

Concrete’s path to net-zero emissions in focus as the World Economic Forum and the Global Cement and Concrete Association join forces to deliver concrete actions for climate

Stuart Mitchell

The Global Cement and Concrete Association (GCCA) and World Economic Forum have launched ‘Concrete Action for Climate’ (CAC), a collaborative platform that will help drive the industry’s journey to carbon neutral concrete by 2050 as part of the Mission Possible Partnership. The concrete and cement industry, which has cut emissions proportionally by 20% since 1990, is now assembling wider support to achieve its ambitious 2050 carbon neutral target. The Concrete Action for Climate initiative, which already represents 40% of the global concrete and cement industry through the GCCA, will bring…

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Statkraft partners with SolarAid to tackle climate change and energy poverty

Stuart Mitchell

SolarAid and Statkraft have announced a strategic partnership to tackle poverty and climate change. Statkraft intends to support the charity with donations totalling £2m to be paid over three years. There are 548 million people living without electricity in sub-Saharan Africa, impacting their ability to learn, work and feel safe after dark. SolarAid’s ambition is to use clean, safe, and simple solar lighting to combat poverty and climate change so that no home, school or clinic in Africa is left in the dark by 2030. Statkraft is Europe’s largest renewable…

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Motability and UK Power Networks are forming a partnership to help disabled drivers make the switch to electric vehicles

Stuart Mitchell

As the UK transitions to Net Zero and more people shift to zero emission electric vehicles, it is estimated that around 1.35 million drivers with disabilities across the UK will be reliant on public charging infrastructure.  Research from national charity Motability, which aims to ensure no disabled person should be disadvantaged because of access to transport, shows the needs of drivers with disabilities will differ from other EV drivers and accessibility concerns must be addressed.  UK Power Networks is working with Motability to identify the specific needs of disabled EV…

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Publicis Media Launches Once & For All Coalition to Build More Equitable Ad Ecosystem

Stuart Mitchell

Publicis Media has announced that it is embarking on a multi-year, industrywide initiative to remove industry barriers to equitable financial opportunity and representation of underserved and ethnically-diverse suppliers, ultimately helping marketers uncover opportunities that more closely mirror their brand values and drive growth with audiences in a multicultural world. Through a cross-industry consortium called the Once & For All Coalition, purpose-driven brands; collaborative, diverse and general market suppliers; and multi-practice agency executives will join forces to focus on creating solutions in three core areas: Establishing Equitable Investment with Minority Owned…

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Ad Council Appoints 27 New Members to its Board of Directors

Stuart Mitchell

The Ad Council, America’s leading non-profit organization dedicated to using the power of communications to drive social change, elected 27 new members to its Board of Directors during its spring meeting held virtually on Thursday, April 22. The organization’s Board is chaired by Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal. Vice Chairs include Jacki Kelley, CEO, dentsu Americas, and Diego Scotti, Chief Marketing Officer at Verizon. Since the organization’s founding, the Ad Council has been at the forefront of leading the communications industry’s social impact efforts. Its Board of…

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