Month: July 2021

“We must invest in creativity” – new data reveals that Creative Industries are a catalyst for post-pandemic recovery

Stuart Mitchell

Creative Industries Federation and Creative England, which together comprise the non-profit Creative UK Group, have today published new data showing the impact of the pandemic on the Creative Industries and crucially, what can be unlocked with the right investment.   Their report The UK Creative Industries: unleashing the power and potential of creativity features newly commissioned data from Oxford Economics, which projects that, with the right investment, the sector could recover faster than the UK economy as a whole, growing by over 26% by 2025 and contributing £132.1 billion to…

Read More

Tyson Fury takes on his Invisible Opponent in hard hitting ad for suicide prevention charity Campaign Against Living Miserably

Stuart Mitchell

Total Health agency Seven Stones and AMV BBDO have collaborated on a campaign for suicide prevention charity Campaign Against Living Miserably (CALM), encouraging those struggling with their mental health to open up and seek support. The new work uses the context of sport – and heavyweight boxing champion Tyson Fury – to spark conversation about the impact of mental health challenges, which is positioned as “The Invisible Opponent”. Using real footage of Tyson Fury’s fight against Deontay Wilder in December 2018, but with his opponent digitally removed by MPC, we…

Read More

TotalEnergies and Veolia Join Forces to Develop CO2-based Microalgae Cultivation to Produce Next-generation Biofuels

Stuart Mitchell

TotalEnergies and Veolia have joined forces to accelerate the development of microalgae cultivation using CO2. The two partners will pool their know-how to develop a four-year research project at the La Mède biorefinery, operated by TotalEnergies, with the long-term goal of producing biofuel. Through photosynthesis, microalgae use sunlight and CO2 from the atmosphere or from industrial processes to grow. When mature, they can be transformed into next-generation biofuels with low carbon intensity. As part of the project, a test platform will be set up to compare different innovative systems for…

Read More

Allegory report sets out framework to upskill executives in Corporate Digital Responsibility

Stuart Mitchell

Award-winning strategic communication agency Allegory has launched a report Corporate Digital Responsibility: What You Need To Know Right Now which sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and provides a framework to support leaders with planning and communication. Allegory’s report reveals that the management of risk where data and digital are concerned is the collective responsibility of the board of directors. Underestimating those risks can lead to significant reputational issues and ultimately affects profits. This is why a multi-stakeholder approach, led…

Read More

IPA teams up with Moore Kingston Smith on Accelerator scheme

Stuart Mitchell

The IPA has officially announced a new sponsor, Moore Kingston Smith, and content programme for its Accelerator scheme to help support start-up agencies, accelerate the collective pool of agency learning and grow the overall IPA agency community. The IPA Accelerator scheme is designed to give up-and-coming agencies, whose gross income does not yet qualify them for full IPA agency membership, guidance, help and inspiration as they grow their businesses. This includes access to certain IPA courses, qualifications, events, resources and publications*. The Accelerator community, which has grown from 3 to…

Read More