Month: July 2021

UKRI announces £24 million investment into adolescent mental health

Stuart Mitchell

UK Research and Innovation (UKRI) has announced a major £24 million investment into improving the mental health and wellbeing of adolescents in the UK. Seven newly funded and highly ambitious projects aim to generate a whole new understanding of the developing mind to enable young people to flourish. Adolescence is a vulnerable stage of life for mental health when the brain is known to be highly sensitive to external influences. Previous research has shown that 75% of mental health problems emerge before the age of 18 (Mental Health First Aid…

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New ClimateWise report calls for greater collaboration across insurance industry and with government to accelerate delivery of net zero

Stuart Mitchell

Global insurance industry group ClimateWise, convened by the University of Cambridge Institute for Sustainability Leadership, has released a white paper exploring the potential contribution of innovative insurance products in the transition to a net zero economy. The report draws on the expertise of more than 10 ClimateWise members including Aon, Allianz, Aviva, AXA XL, Lloyd’s, Zurich, and makes recommendations to support the insurance industry’s meaningful part in the decarbonisation of the global economy. In addition, ‘Climate product innovation within the insurance sector’ highlights the need for collaboration both within and…

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Kellogg’s To Roll Out Cereal Boxes With World-First Technology For Blind And Partially Sighted

Stuart Mitchell

Kellogg’s is announcing that following a successful trial, new world-first technology will be permanently added to all of its cereal boxes to make them accessible to blind and partially sighted people. Important information on food packaging, such as allergen details can often be in print that’s difficult for blind or partially sighted people to read. The new boxes will allow a smartphone to easily detect a unique on-pack code and playback labelling information to the shopper with sight loss. The company will change all its cereal packaging, beginning in 2022…

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Doritos® Launches “SOLID BLACK™,” An Initiative To Amplify The Voices Of Black Innovators And Creators

Stuart Mitchell

Black voices and stories are too often unheard. In its 2020 #AmplifyBlackVoices work, Doritos recognized this and is now launching SOLID BLACK™, a new multi-platform initiative backed by action and funding designed to bolster the voices of Black innovators and creators and provide them with resources to continue driving change. In total, Doritos will invest more than $5 million as part of the SOLID BLACK campaign to amplify stories of Black joy, strength, and resilience. The SOLID BLACK initiative kicks off this summer with the introduction of Doritos’ inaugural class…

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The Ad Council and COVID Collaborative’s “It’s Up To You” Campaign Highlights Stories from Descendants of the U.S. Public Health Service Syphilis Study at Tuskegee to Help Foster Confidence in the COVID-19 Vaccines

Stuart Mitchell

As part of their ongoing COVID-19 Vaccine Education Initiative and “It’s Up To You” campaign, the Ad Council and COVID Collaborative has announced a new short-form documentary in partnership with descendants of the men involved in the U.S. Public Health Service Syphilis Study at Tuskegee. The film, created by director Deborah Riley Draper, production company Coffee Bluff Pictures and creative agency JOY Collective in conjunction with Voices For Our Fathers Legacy Foundation and Black Coalition Against COVID-19, elevates a very personal and often unheard perspective on the legacy of the…

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