Day: 10 August 2021

Ethical Markerting News reaches 10,000 stories

Stuart Mitchell

We posted our first story on the 19th of February 2017 at 12:41 am with the aim of being the biggest Ethical Marketing news resource on the web, and now 4 and a half years later this is our 10,000th post. It’s been a great 4 years in which we’ve had over 8,000,000 page views, from over 2,000,000 visitors. A few months ago we launched our new venture the Ethical Marketing News Podcast, please give it a listen and subscribe: Thanks so much to everyone for their support, it’s been…

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IPA research indicates ESG could give agencies competitive edge

Stuart Mitchell

Promoting and demonstrating Environmental, Social and Governance (ESG) values and actions to brands could give agencies a marginal gain over their competitors, according to new IPA-commissioned research unveiled at the IPA Business Growth Conference. While the results reveal a nuanced picture, they do show that brands are placing growing importance on ESG and hold agencies up to high standards when it comes to understanding their brands’ and their own ESG values and actions. The results also indicate that while proof of commitment to ESG may not win new business outright,…

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Ant and Dec celebrate their first Making it in Media programme with The Prince’s Trust

Stuart Mitchell

Young people from London have completed the first Ant & Dec’s Making it in Media programme with The Prince’s Trust. Each young person was presented with a certificate from Ant & Dec at a celebration event, where they were able to showcase practical skills from their time on the course. The free two-week programme, for those aged 16 to 25 who are not in work, education or training, kicked off in early July and has given participants the opportunity to gain industry knowledge from a number of experts, while also…

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The 4A’s and Reset Digital Launch Universal Inclusion

Stuart Mitchell

The American Association of Advertising Agencies (4A’s), the leading U.S. trade association for the advertising and marketing communications industry, announced today that it has partnered with Reset Digital, a platform in next generation neurocognitive marketing technology, to launch Universal InclusionTM. Utilizing Neuro-ProgrammaticTM technology (a patented context resonance software), Universal InclusionTM is a programmatic platform designed to improve the representation of people of all identities in video brand messaging. By identifying deeper neurocognitive and anthropological frameworks that better match individuals’ motivations and beliefs, Universal InclusionTM helps ensure that advertising messages and…

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The Marketing Store achieves the Planet Mark sustainability certification across all global offices

Stuart Mitchell

The Marketing Store is proud to announce that they have once again achieved certification to The Planet Mark, an internationally recognised sustainability certification awarded to businesses, properties, new developments and projects that are committed to reducing their carbon emissions. To achieve the global certification, they calculated the carbon footprint of our Chicago, Hong Kong, Leeds, London, Duisburg and Paris offices for the year ending December 2020 and have pledged to maintain a 5% reduction in emissions annually. This is the first time that The Marketing Store has been recognised globally…

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