Day: 20 August 2021

“Renting free from Stereotypes”: Sodimac – Homecenter and McCann Colombia promote diversity and inclusion

Stuart Mitchell

According to World Habitat Report, 50% of LGBTQ people are concerned about revealing their sexual orientation at the time of accessing living services, fearing discrimination, and in Bogotá transgender women and men have the highest percentages of declared vulnerability to their right to the access of a decent housing: 30.3% and 14.3% respectively. In this context, McCann Colombia developed for Sodimac Colombia and its Homecenter and Constructor brands the initiative “Renting free from Stereotypes” to promote the access of these communities to a home without fear of being discriminated, and to…

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Samaritans new guidelines equip gambling businesses to do more to prevent suicide

Stuart Mitchell

Research has found a clear association between gambling and suicide. People experiencing gambling-related harms are more likely to also experience suicidal thoughts and suicide attempts than the general population. To help tackle the problem, Samaritans has undertaken a programme of work to further understand gambling as a risk factor for suicide and what can be done to prevent gambling-related suicide. With appetite from the gambling industry to do more to prevent gambling-related harms and suicide, Samaritans embarked on setting industry standards that gambling businesses can hold themselves to account and…

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Wild & Stone launches crowdfunding campaign with Seedrs

Stuart Mitchell

British sustainable lifestyle brand Wild & Stone has launched an equity crowdfunding campaign with Seedrs.  Wild & Stone is an eco-lux product company with a mission to create easy to adopt, usable and stylish alternatives to single use plastic. Plastic pollution has become one of the most pressing environmental issues, but every year the UK still generates around 5 million tonnes of plastic. Through the entire lifecycle of plastic, to raw material extraction and manufacturing, through to disposal, 8 million tons of plastic waste enters the ocean yearly. In just…

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Lidl GB Removes One Billion Pieces Of Plastic

Stuart Mitchell

Lidl GB has announced it has removed over one billion pieces of plastic from stores across Great Britain as part of its strategy to eliminate plastic waste and support the continued reduction of plastic globally. This includes more than 24 million plastic trays and punnets being removed from its fruit and vegetable ranges, and up to 25 million plastic lids from dairy and yoghurt ranges. In addition, the discounter has cut nearly 19 million plastic tags from its fruit and vegetable lines, and 3.5 million pieces of plastic packaging on…

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ASA calls on advertisers to make better use of online targeting tools to minimise children’s exposure to age-restricted ads in mixed-age audience sites

Stuart Mitchell

The ASA/CAP have released a post called: ASA calls on advertisers to make better use of online targeting tools to minimise children’s exposure to age-restricted ads in mixed-age audience sites. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published the findings of our latest proactive monitoring sweep, making world-leading use of Avatar technology to assess the distribution of ads for alcohol, gambling, and…

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