Month: August 2021

Taylor Wimpey commit to ambitious climate and nature goals

Stuart Mitchell

As part of our commitment to creating a greener, healthier future for customers, colleagues and communities, Taylor Wimpey are proud to announce their new environment strategy, ‘Building a Better World’. The strategy focuses on the key environmental impacts for our business; climate change, nature, and resources and waste. Taylor Wimpey have made specific commitments to: Increase nature on new developments Achieve science-based carbon reduction target Make it easier for customers to live a more sustainable lifestyle Taylor Wimpey are pleased to have partnered with two fantastic organisations, Hedgehog Street and…

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World Heritage Committee inscribes four cultural and one natural site on UNESCO’s World Heritage List

Stuart Mitchell

The World Heritage Committee has added four sites to UNESCO’s World Heritage List and one extension to an existing transnational natural site in Europe. The new cultural sites are located in Italy, Slovenia, the Russian Federation and the United Kingdom.  The natural site inscribed today is Ivindo National Park in Gabon. The World Heritage Committee also approved an extension to the existing World Heritage site of Ancient and Primeval Beech Forests of the Carpathians and Other Regions of Europe. These additions were made during the extended 44th session of the…

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Kids confront the climate and food insecurity crisis ahead of them in MadeGood’s first campaign.

Stuart Mitchell

It’s often been said that children are the future, but with urgent issues like climate change and food insecurity transforming and threatening our world, what is the future for children? Young people today are aware of the threats to their world and willing to take the necessary action to bring about real change. And MadeGood is empowering them to bring that change to their own community with a new brand platform developed by Toronto agency Broken Heart Love Affair called “Un-Wreck the Future.” It is launching with a two-minute anchor…

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CAP – Top Tips for Influencer Giveaways

Stuart Mitchell

The ASA/CAP have released a post called: Top Tips for Influencer Giveaways. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Prize draws or ‘giveaways’, where a winner is chosen at random from all valid entries, are ever popular on social media and increasingly being run by creators and influencers for the benefit of their followers.  Although running prize draws can help boost your engagement…

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Anheuser-Busch Celebrates Early Achievement of 2025 Renewable Electricity Sustainability Goal –Domestic Portfolio Now Brewed with 100% Renewable Electricity from Solar and Wind Power

Stuart Mitchell

Anheuser-Busch has announced that its entire portfolio of domestic beer and seltzer brands – including Bud Light, Michelob ULTRA, Busch and its Brewers Collective family of craft partners – is now brewed with 100% renewable electricity* from solar and wind power. The Anheuser-Busch Solar Farm, the brewer’s 222MWac solar project in Texas, officially comes online this month, marking the early achievement of Anheuser-Busch’s Sustainability Goal to source 100% of its purchased electricity from renewables by 2025. “At Anheuser-Busch we dream big in everything we do, including our commitment to creating…

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