To continue increasing confidence in the COVID-19 vaccines, specifically in communities disproportionately affected by the virus, the Ad Council and COVID Collaborative today announced a new PSA featuring Pope Francis and six Cardinals and Archbishops from North, Central and South America. Representing the first ever Ad Council campaign designed for and distributed to a global audience, messaging in the video is delivered in English, Spanish and Portuguese to reach communities worldwide, reminding viewers that COVID-19 vaccines are safe, effective and save lives. The new creative, made in cooperation with the…
Read MoreMonth: August 2021
Tesco’s major green investment goes live with windfarm in the Scottish Highlands
A new windfarm backed by Tesco is now live and generating much needed renewable energy. Created as part of the UK’s largest ever unsubsidised renewable energy Power Purchase Agreement (PPA), this new source of green energy will drive progress towards Tesco’s UK net zero commitments. In partnership with ScottishPower, the 30MW 15-turbine Halsary wind farm in Caithness, Scotland, will provide enough clean energy to power the equivalent of almost 20,000 homes a year. This represents a major step towards powering Tesco stores directly from renewable sources and becoming a net…
Read MoreAlways® and Walmart Continue to Team Up with Olympic Gold Medal Gymnast Laurie Hernandez and Support the Women’s Sports Foundation to #KeepHerPlaying
Always and Walmart are taking action, in partnership with the Women’s Sports Foundation, to help girls stay in sports by highlighting the important life skills that come from continued participation through puberty. To further rally society to #KeepHerPlaying, they are continuing their partnership with Olympic gold medal gymnast Laurie Hernandez and enlisting social media influencers to share firsthand accounts of how sports have had a positive impact on their lives. Research has shown that nearly half of girls in the U.S. drop out of sports during puberty and an engaged…
Read MoreAsda makes huge increase to refill product range at flagship sustainability store
Asda has added more than 50 new product lines to its popular refill zone at its flagship sustainability store in Middleton, Leeds. The supermarket has partnered with some of the UK’s most popular consumer brands including Coca Cola, Yorkshire Tea, Napolina, Tilda, Mars and Kellogg’s to bring the new product lines to store in refillable format, as it steps up its efforts to help customers reduce, reuse or recycle plastic packaging. The new products available in store this week include: Prefilled 1 Litre glass bottles of Coca-Cola Original Taste and…
Read MoreInvestment leaders offer transparent method to report alignment of funds with the Paris Agreement
A new paper from the Investment Leaders Group (ILG) includes a simple, transparent and scientifically robust method of reporting fund alignment with the Paris Agreement on climate change. The proposed ‘temperature score’ estimates the implied temperature rise of portfolios (and their underlying assets) revealing whether they meet the Paris ambition of limiting global warming to well below 2°C. Understanding the climate performance of investment funds Part 2: A universal temperature score method is the final in a two-part series exploring how investment funds can report their impact on climate stability. The first report found that present forms of disclosure…
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