Month: August 2021

FCB Inferno looks at social media growth from the Olympics and what the data could mean for Paralympian influencers

Stuart Mitchell

On the day that the Paralympics opens, agency FCB Inferno have crunched the numbers to see what learnings the elite athletes can take from last month’s Olympics. As well as representing the country, the chosen few have immense potential to grow their own personal social media followers and reap the benefits of the world stage. As well as helping increase perception and awareness of their sport this can also be of huge benefit for their affiliated charities and passions and open their feed to paid-for opportunities for brands.  The data…

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Drink the Difference – Belu marks 10 years of doing good with WaterAid

Stuart Mitchell

Belu, the drinks business that  puts people and  the planet first, is celebrating 10 years impacting change together with WaterAid, a collaboration that  has seen them give £5 million – all their net profit – to bringing clean water, decent toilets and good hygiene to everyone, everywhere. The 10 year anniversary coincides with a full Belu brand relaunch and repositioning that  brings a new brand platform with it – Drink The Difference – designed to highlight the positive impact brought about by the brand’s mission. Driven by a clear purpose to…

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MOSS Grows Sustainable Product Portfolio with Innovative Ocean Plastic-based Fabric Solution

Stuart Mitchell

Moss continues to grow their sustainable product line with the addition of SustainaTex Ocean, a fabric blend produced from upcycled marine plastic, post-consumer waste and recycled polyester. Dedicated to driving change through sustainable solutions, Moss joined the SEAQUAL INITIATIVE, a community that works with ocean clean-up programs worldwide to transform recovered marine litter into Upcycled Marine Plastic. Moss President and CEO Jason Popp said, “Moss is exclusively launching a fully sustainable SEG graphic with reclaimed ocean plastic, as part of our alliance with the SEAQUAL INITIATIVE. SustainaTex Ocean contains SEAQUAL®…

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Asda Becomes First Retailer to Offer Free Nappies for Premature Babies

Stuart Mitchell

Asda has partnered with Pampers to offer free nappies for all premature babies from its 254 instore pharmacies across the UK. The Asda & Pampers partnership is a first for a UK retailer as nappies for babies born pre-term have previously only been available in hospitals or from healthcare providers. The nappies are available free of charge and parents can pick them up by visiting an Asda pharmacy, which are open from 8am – 8pm Monday – Saturday and 10am – 4pm or 11am – 5pm on Sundays. Parents can…

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Coca-Cola NFT Auction Fetches More than $575,000

Stuart Mitchell

Coca-Cola’s foray into the fast-growing metaverse was a big hit with fans and the crypto community, with the brand’s first-ever NFT (Non-Fungible Token) collectibles garnering a winning bid of $575,883.61 in an online auction. Auctioned over 72 hours as a single “loot box” via the OpenSea marketplace, the four multi-sensory, friendship-inspired NFTs put a virtual-world spin on iconic Coca-Cola assets. The Friendship Box reimagines a vintage Coca-Cola cooler with dynamic motion and illumination featuring three other NFTs inside: a custom-designed Coca-Cola Bubble Jacket to be worn in the Decentraland 3D…

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