Month: September 2021

‘Hack for Good’ with Co-op and Facebook to help call ‘Full Time’ on child food poverty

Stuart Mitchell

Co-op has become the exclusive digital partner for Facebook’s Hack for Good initiative to drive awareness of Marcus Rashford and Tom Kerridge’s Full Time campaign. In response to the UK Government’s uplift of the Healthy Start voucher scheme, Marcus Rashford MBE and Michelin-starred chef, Tom Kerridge, joined forces to launch ‘Full Time: Get Cooking with Marcus & Tom’.  This nationwide initiative (launched in April) is in support of the #EndChildFoodPoverty campaign and is in partnership with Marcus Rashford’s Child Poverty Taskforce, supported by Co-op, Facebook and Instagram. Together, the goal…

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edie announced as official Race to Zero Accelerator and media partner ahead of COP26

Stuart Mitchell

edie has been announced as an official “Accelerator” of the UN-backed Race to Zero campaign as part of a concerted effort to build momentum for the global race to net-zero emissions in the run-up to the COP26 climate talks. The agreement, announced six weeks out from COP26, will also see edie positioned as a media partner for the campaign, with an aim to encourage more businesses to set science-based emissions reduction targets through our award-winning content and events. Led by the High-Level Climate Champions for Climate Action, Nigel Topping and…

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CAP – Wait a minute, Mr Postman – Delivery charges in ads

Stuart Mitchell

The ASA/CAP have released a post called:  Wait a minute, Mr Postman – Delivery charges in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Internet shopping has a lot going for it. Along with avoiding the crowds, you can also find what you want, when you want and then instantly compare the prices with other businesses. With internet shopping becoming part and parcel…

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Carlsberg creates Switzerland’s largest electric truck fleet

Stuart Mitchell

The Feldschlösschen brewery, Switzerland, is now delivering to customers in the country through a fleet of 20 new 26-tonne electric trucks – the world’s first mass-produced electric trucks from Renault Trucks. This is the latest step towards achieving our science-based targets to cut emissions across the value chain, as part of Carlsberg Group’s sustainability programme Together Towards ZERO. The trucks, which have a payload of 13.8 tonnes and a range of 200km, will deliver to customers from across 12 logistics sites. Over time the entire truck fleet at Feldschlösschen will…

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Coca-Cola Europacific Partners announces its two first carbon neutral manufacturing sites

Stuart Mitchell

Coca-Cola Europacific Partners (CCEP) is announcing that two of its manufacturing sites have been certified as carbon neutral[1]. The sites at Jordbro in Sweden and Vilas del Turbón in Spain are CCEP’s first carbon neutral sites, and are part of a pilot programme that aims for at least six CCEP sites to become carbon neutral certified according the international standard PAS 2060[2] by the end of 2023.   This programme is a key part of CCEP’s emission reduction target that focuses first on reducing its own value chain emissions before…

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