Day: 19 October 2021

Channel 4 announces six finalists of its £1.1 million Diversity in Advertising Award

Stuart Mitchell

Channel 4 has announced the six short-listed finalists of its £1.1m Diversity in Advertising Award which is challenging the advertising industry to address ageism – in particular, the inauthentic and sometimes clichéd portrayals of different age groups within UK advertising. Six brands stand to win £1 million worth of Channel 4 commercial advertising airtime, boosted further by an additional £100k bespoke social media campaign created by the broadcaster’s award-winning in-house digital content team 4Studio, covering both production and media value across Channel 4’s popular Facebook, Instagram and YouTube Channels. The…

Read More

The Climate Pledge Announces 86 New Signatories, Including Procter & Gamble, HP, and Salesforce, Signaling Their Commitment to Achieving Net-Zero Carbon by 2040 or Sooner

Stuart Mitchell

Amazon and Global Optimism announced that more than 200 companies have now signed The Climate Pledge. The 86 new signatories joining The Climate Pledge include Procter & Gamble, HP, Salesforce, ASOS, and Nespresso. Pledge signatories in total generate over $1.8 trillion in global annual revenues and have more than 7 million employees across 26 industries in 21 countries. By achieving net-zero carbon by 2040, 10 years ahead of the Paris Agreement, current Climate Pledge signatories are expected to collectively mitigate 1.98 billion metric tons (BMT) of carbon emissions from a 2020…

Read More

Walmart Announces Closing of Inaugural $2 Billion Green Bond Issuance

Stuart Mitchell

Walmart Inc. has announced that it has closed its previously announced $2 billion inaugural green bond offering. Net proceeds will be allocated to fund current and prospective projects to advance Walmart’s sustainability goals. The green bond is Walmart’s first offering under the company’s Green Financing Framework, published August 2021, which details the company’s alignment with the 2021 Green Bond Principles, administered by the International Capital Markets Association (ICMA). “The closing of our first-ever green bond offering directs capital toward projects that will advance our environmental sustainability goals now and in…

Read More

Asda launches first refill store in Scotland

Stuart Mitchell

Asda has introduced its first refill store in Scotland featuring an extensive range of branded and own-brand products sold in loose format as part of its drive to reduce plastic and help customers shop more sustainability. The supermarket has partnered with a host of the UK’s most popular household brands including Kellogg’s, Napolina, Yorkshire Tea and Unilever, to introduce over 60 products sold loose and unpackaged within specific aisles of its Toryglen store in Glasgow. Customers visiting the store from today can use their own containers to buy unpackaged products…

Read More

World of Books launches campaign bringing literature by under-recognised black authors back into mainstream circulation

Stuart Mitchell

In recognition that there is still a long way to go to achieve fair representation, the UK’s largest pre-loved book retailer World of Books has launched a campaign bringing literature by under-recognised black authors back into mainstream circulation. In the 30 days after the Black Lives Matter movement started in the UK 44% of the company’s total search volume included terms related to race. Similar sentiments have been revealed across the publishing industry. Leading sales and distribution agency Inpress Books, which represents a diverse portfolio of independent publishers reported a…

Read More