Day: 24 January 2022

Christmas Campaign from LOLA MullenLowe Madrid and Platano de Canarias Is Made from the Ashes of a Volcano in La Palma

Stuart Mitchell

The recent Christmas campaign for Platano de Canarias, created by LOLA MullenLowe Madrid, utilises animations and images from the real ashes from the Cumbre Vieja volcano, and LOLA MullenLowe Madrid have showcased a bit more about this campaign on their website here, I have copied the information below for this remarkable campaign: Plátano de Canarias presents its new, most heartfelt Christmas campaign in the face of what, unfortunately, has been one of the most relevant events of 2021. The campaign “From the ashes reborn” has been created from one of…

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Wunderman Thompson Commerce Launches Global Sustainable Commerce Practice

Stuart Mitchell

Wunderman Thompson Commerce, the leading global eCommerce consultancy, has partnered with clean technology company, Vaayu, to create a global Sustainable Commerce Practice. According to Wunderman Thompson Commerce’s Sustainability, Ethics and the Modern Shopper report, 60% of consumers actively choose companies that are more environmentally friendly, and 28% of consumers are willing to switch a brand or retailer based on the sustainability/provenance of products. Wunderman Thompson Commerce’s Sustainable Commerce Practice will drive responsible consumption across digital commerce channels. The offering will cover consultancy, design, operations, and technology services to support clients…

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EMERGENCY and Ogilvy Ask Us To Reflect on the Consequences of War Through the Eyes of Those Who Experienced It.

Stuart Mitchell

EMERGENCY and Ogilvy are back with a wish for the year ahead. At the end of last month EMERGENCY launched their annual campaign. The message “Let’s make 2022 a year of peace, not war” took on life with a video distributed on EMERGENCY’s global social media channels, and with a public advertising campaign at 100 locations across underground stations in Milan, Italy. The video narrates the tough choice of a mother, in a country hit by war. The story starts just like any other day, with the girl getting ready…

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Avara becomes first meat processor to donate 1m meals to food charity FareShare

Stuart Mitchell

Through its regular weekly supply, and provision of surplus product, Avara Foods has become the first meat processor to donate the equivalent of 1 million meals to FareShare. “Our goal is to produce healthy, high quality food, that is available to all parts of our community. FareShare provides an indispensable service to communities up and down the country, so working with them to provide wholesome nutritious food is a great way to support their mission, our purpose and help thousands of people in need.  Reaching one million meals is a…

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Oral-B Announces Latest Lineup Additions and Innovations for Improved Oral Care Health, Access and Education

Stuart Mitchell

Oral-B, the industry leader in oral care innovation and #1 dentist recommended brand worldwide, today unveiled its latest digital health innovations at the 2022 Consumer Electronics Show (CES), including its CES Innovation Award Honoree Oral-B iO10 with iOSense™ that serves as the ultimate oral health coach. With its mission to enable better oral health for all, it is also bringing the revolutionary Oral-B iO™ lineup to more people with the addition of iO4 and iO5 brushes, as well as reimagining “Attack of the Cavity Creeps” as a fun, educational video…

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