Month: February 2022

EcoAct and Greenspector support France Télévisions in the decarbonization of its new media NOWU

Stuart Mitchell

EcoAct, an Atos company, and Greenspector, a member of Scaler, the Atos Accelerator, that supports startups in their international development and fosters customer innovation, have been chosen by France Télévisions to assess and optimize the carbon impact of the website of its new media NOWU. This digital editorial offering aimed at 15–25-year-olds was designed with energy efficiency in mind, with a low-carbon strategy and the integration of eco-design principles. By combining their expertise, the two partners supported the eco-design and production of this public digital media, thanks to EcoAct’s 15-year…

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Climate Fellows initiative launched to support state climate action in India

Stuart Mitchell

Climate Group India joins hands with Swaniti Initiative, a nonpartisan social enterprise, to launch the State Climate Fellows initiative to support subnational climate action in India. India’s commitments India ratified the Paris Agreement in 2016, aiming to maintain the global temperature rise to well below 2°C, and preferably limit the increase to 1.5 °C. Further in November 2021, during the 26th Conference of Parties (CoP26) hosted at Glasgow, India announced five climate targets focusing on expanding non-fossil energy capacity, increasing renewable energy sourcing and reducing the total projected carbon emissions…

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ILO launches new online database on trade agreements that include labour provisions

Stuart Mitchell

The International Labour Organization (ILO) has launched a new global database on trade agreements containing labour provisions, paving the way for a more human-centred approach to trade policy. Aimed at policymakers, technical experts, and representatives of workers, employers and civil society, the Labour Provisions in Trade Agreements Hub  (LP Hub) offers a comprehensive, structured compilation of the text of labour provisions in more than 100 regional trade agreements (RTAs) in about 140 economies. Labour provisions are obligations in trade agreements to protect and advance workers’ rights, including through different forms…

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Over 450 Scientists Sign Letter Calling on PR and Ad Agencies to Drop Fossil Fuel Clients

Stuart Mitchell

Over 450 scientists have signed a letter calling on public relations and advertising agencies to stop working with fossil fuel companies and spreading climate disinformation. This is the first time that so many scientists have come together to call out the role of PR and advertising in fueling the climate crisis.  “As scientists who study, and seek to communicate, the realities of the climate emergency on both the planet and people, we are constantly faced with the challenge of overcoming advertising and PR efforts by fossil fuel companies that seek…

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Average PR Agency spends £11K on pitching every year – New research

Stuart Mitchell

The average UK PR agency does 27 new business pitches every year, clocking up 1,674 hours, and £11,000 in costs. A new study of senior agency professionals has found that the average agency undertakes 27 pitches to win new contracts every year, with 62 hours spent on average per pitch. This figure covers everything from tender identification, kick off brainstorms, strategy formulation, pitch planning, tissue sessions/ liaison with the client pre pitch with questions, budgeting, pitch material preparation, the pitch itself – and travelling to and from pitch – and takes into…

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