Month: February 2022

The VELUX Group and Schneider Electric Announce Extended Partnership to Accelerate Lifetime Carbon Neutral Commitment

Stuart Mitchell

The VELUX Group has selected Schneider Electric to build an accelerated decarbonisation strategy to enable fast delivery on its Lifetime Carbon Neutral commitment. The extended partnership builds on previously announced renewable energy advisory services. The VELUX Group, the world leader in roof windows and skylights, and Schneider Electric, the global leader in the digital transformation of energy management and automation, today announced that the companies have executed a new extended partnership agreement to enable the VELUX Group to reach its Company Carbon Neutral goal by 2030 and accelerate its overall commitment…

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CAP – How to avoid regulatory heartbreak this Valentine’s Day

Stuart Mitchell

The ASA/CAP have released a post called: How to avoid regulatory heartbreak this Valentine’s Day. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Valentine’s Day is nearly upon us. It’s that time of year when the world turns shades of pink and red, when January sales become Valentine’s Day promotions, dating apps compete to be the most attractive, and alcohol advertisers get into the Valentine’s…

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Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

Stuart Mitchell

Isabel Massey, Global Media Director at Diageo, has been named as co-chair of the WFA’s Media Forum and Global Media Board, replacing Benjamin Jankowski, who has left Mastercard to set up his own consultancy, but remains a WFA advisor. She will work alongside Gerry D’Angelo, VP Global Media at P&G, who continues as co-chair for both groups. Massey and Diageo have a long history of collaboration with the WFA. Alongside other client work, Diageo’s ‘Trusted Marketplace’ was a key building block in the development of WFA’s Global Media Charter, a…

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Type Directors Club Announces “Type Drives Culture 2022” Global Virtual Conference

Stuart Mitchell

The Type Directors Club (TDC) announced the launch of Type Drives Culture 2022, a global virtual conference on March 4-5, 2022 that will explore the ways typography is used to form and transform creative communities and the broader culture.  In recognition of TDC’s 75th anniversary, the theme of this year’s conference is “Type: the Next 75 Years”. The annual conference includes two half-days of guided type tours by city, presentations, and roundtable discussions featuring speakers from around the world covering a broad range of design disciplines. Registration is now open,…

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Brits bin more than £1.17 billion worth of fruit and veg each year

Stuart Mitchell

A staggering £1.17bn worth of fruit, veg and bread is wasted every year by Brits, according to new research from Sainsbury’s. The study reveals that the average British household throws away nearly three items a week, or 75.6m as a nation. The news comes as Sainsbury’s investigates changing attitudes towards New Year’s resolutions and as the retailer continues with its mission to ‘Help Everyone Eat Better’. Encouragingly, eating healthily tops the list this year, with more than 3.5bn* (52% of Brits) pledging to eat a more nutritious diet, up from…

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