Month: May 2022

YSL Beauty Launches Rewild Our Earth, A Major New Sustainability Initiative In Collaboration With World-Renowned NGO, Re:wild

Stuart Mitchell

In the lead-up to Earth Day, YSL Beauty announced a global program called REWILD OUR EARTH, in partnership with global NGO Re:wild, reflecting its broader commitment to making a positive impact on the planet and its people. The Rewild Our Earth program aims to protect and restore 100,000 hectares by 2030––a surface area that is almost 10 times the size of Paris––and to safeguard biodiversity in priority areas affected by climate change where YSL Beauty’s ingredients are sourced. Inspired by the brand’s longstanding involvement in Morocco’s Ourika Valley with the…

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Vaseline® Launches See My Skin

Stuart Mitchell

When people of color search for skin care information online, they’re often met with results that don’t accurately reflect them. Research published by the Journal of the American Academy of Dermatology found that less than 6% of image-based search results show conditions on skin of color. In an effort to close that gap, Vaseline® is introducing See My Skin, alongside partners at HUED, a digital health company focused on improving quality of care for Black, Latinx and Indigenous populations through education, access and data, and VisualDx, medical informatics company that…

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The Iconic Red Nose is Back Exclusively at Walgreens to Support Healthy Communities and Help End Child Poverty

Stuart Mitchell

For the eighth year in a row, Walgreens is celebrating Red Nose Day as the exclusive retailer of the nationwide campaign to help end the cycle of child poverty and ensure a healthy future for all children. After two years of only the digital Red Nose filter being available due to the COVID-19 pandemic, customers can once again purchase the iconic Red Nose at their local Walgreens now through May 31, in addition to using the digital Red Nose filter. In partnership with Comic Relief US, Walgreens aims to bring…

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Asda Fights Food Waste with Whywaste

Stuart Mitchell

Asda has collaborated with Whywaste on a new data solution which will simplify the supermarket’s mark-down process and in doing so, reduce food waste. Whywaste’s digital date checking solution identifies products which are close to their expiry date, so colleagues in store can mark down efficiently before products reach their expiry date. This new technology means that Asda colleagues no longer need to look at all the products but receive information via an app on products which are about to expire. As a result, no product can be overlooked and…

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This Girl Can partners with Regatta Great Outdoors and Strava

Stuart Mitchell

This Girl Can has announced partnerships with online activity tracker Strava and outdoor clothing company Regatta Great Outdoors as it continues its quest to inspire more women to get active on their own terms. The partnerships, that will launch in May, are the first in an innovative new working model for the award-winning campaign. Celebrating and building women’s confidence to get active has been at the heart of This Girl Can since its launch in 2015 and this new model will see the campaign work with high-profile brands and organisations…

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