Month: June 2022

Tesco launches Better Baskets campaign to help customers fill their baskets with better choices

Stuart Mitchell

‘Better Basket’ zones introduced into stores to signpost products at affordable prices  Tesco has created Better Baskets, a campaign that aims to tackle the barriers that customers come up against when looking to fill their basket with better choices every time they shop.  Research among Tesco shoppers found that 86%i of them want to eat more healthily, with 77%ii wanting the supermarket’s help to achieve it.  The campaign, which launched this week, will include in-store Better Basket zones, clearly signposted with the Better Baskets logo, that will feature products including: …

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Major project to boost flexible plastic packaging recycling launches

Stuart Mitchell

FlexCollect, the UK’s largest collaborative project to support the collection and recycling of flexible plastic packaging, has launched with UK Research and Innovation (UKRI) support. The multi-million-pound project was announced on 19 May 2022, will pilot household collections of flexible plastic packaging waste, to significantly increase recovery and recycling rates. The project is co-funded by: the Flexible Plastic Fund UKRI’s Smart Sustainable Plastic Packaging Challenge (SSPP), which is providing £700,000 Defra. In addition, further in-kind support is being provided from industry stakeholders including: Ecosurety, RECOUP, SUEZ Recycling & Recovery UK…

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Gerety announce Diamonds Are Forever BBQ Party

Stuart Mitchell

The Gerety Award returns to Cannes on Tuesday, June 21 to celebrate the shortlist winners at the famous Diamond BBQ party with hosts Tantor Films and event partners Owned by Women, De Falcon, MSQ Partners and The Gate. The Diamonds are Forever BBQ Party is by invitation only. Past and present judges, 2022 entrants and friends of the Gerety Awards are invited to RSVP here. Tantor Films has for 20 years been a pioneer in unifying the talent, work force, and diversity of the industry in Latin America, always providing…

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BUXTON now has all bottles made entirely of recycled plastic

Stuart Mitchell

Buxton Natural Mineral Water has achieved its 2019 commitment to not only have recyclable packaging but to help close the recycling loop by making its full range of bottles with recycled PET plastic (rPET), excluding caps and labels. The bottles are made with high-quality food grade rPET that keeps Buxton’s natural mineral water pure, crisp, refreshing, safe, and conveniently available. In achieving this milestone, Nestlé Waters UK has significantly reduced the amount of virgin PET plastic used to make its bottles, helping to close the recycling loop and contribute to…

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PRSA Announces Winners of 2022 Anvil Awards

Stuart Mitchell

PRSA, the US’ leading professional organization serving the communications community, announced the winners of the 2022 Anvil Awards, which recognize the best public relations tactics and campaigns of the year and the highest standards of performance for the profession. “Congratulations to all our well-deserved Anvil Award winners,” said Dr. Felicia Blow, APR, 2022 PRSA Chair. “I am consistently impressed with the quality of innovative and inspiring work created throughout our profession. The Anvil ceremony is always one of my favorite events, and it was an extra thrill to be able…

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