Month: June 2022

Campaign Ad Net Zero Awards Launch

Stuart Mitchell

Ad Net Zero, UK advertising’s response to the climate emergency, is partnering with Campaign to launch the Campaign Ad Net Zero Awards as the industry looks to honour work which is building a net zero economy. The awards will recognise work from across the advertising industry which is driving behaviour change to promote more sustainable ways of living in the face of the climate crisis. The Ad Net Zero programme was launched in the UK in November 2020 by the Advertising Association, ISBA and the IPA and counts over 100…

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New “When You Graduate, They Graduate” Campaign from Dollar General Literacy Foundation, Ad Council, and BBH USA Highlights the Positive Impact of Earning a High School Diploma

Stuart Mitchell

The Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing new public service announcements (PSAs)  to reach adults without a high school diploma. As part of their longstanding Finish Your Diploma campaign, the new “When You Graduate, They Graduate” campaign shows that along with increased job opportunities and higher earnings, parental literacy and high school completion can have a positive ripple effect on the family. The campaign was developed pro bono by creative advertising agency BBH USA. “The Dollar General Literacy Foundation believes in the power of education…

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Reusable cup scheme to launch in Bristol to help tackle 2.5 billion single-use coffee cup problem

Stuart Mitchell

Bristol-based environmental charity, City to Sea, and environmental compliance scheme Ecosurety, are today on World Refill Day (June 16th) announcing the launch of the new “Bristol Refill Cup Scheme.” The innovative new project will enable Bristolians to “borrow” a reusable takeaway cup from a café and then return it so it can be used again and again, reducing waste and tackling pollution and littering across the city. Currently, an estimated 2.5 billion single-use coffee cups are used in the UK a year.  The scheme will roll out across the city…

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Lays And Gatorade Change The Game Ahead Of UEFA Women’s Champions League Final In Turin

Stuart Mitchell

Last month two of the world’s most iconic brands, Lay’s® and Gatorade®, came together to launch a series of grassroots initiatives, as part of PepsiCo’s ongoing commitment to provide equal opportunities for men and women on the pitch, and to celebrate its sponsorship of the UEFA Women’s Champions League. Lay’s RePlay, a global initiative created in partnership with the UEFA Foundation for Children and streetfootballworld that aims to bring joy to deserving communities by creating football pitches partially made of reused chip bags, was launched today in Turin, Italy. UEFA…

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Major companies and investors call on the federal government to strengthen proposed truck emissions standards

Stuart Mitchell

A series of letters from corporate coalitions and a group of investors representing $700 billion in assets under management is calling on the U.S. Environmental Protection Agency to strengthen the emissions standards currently proposed for medium- and heavy-duty vehicles. Strong standards, they said, will enable fleet operators, shippers, truck manufacturers, and parts suppliers to take advantage of the economic benefits of vehicle electrification while addressing the critical risks posed by the climate crisis as well as particulate pollutants like nitrogen oxide that have long threatened the health of vulnerable communities.  …

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