The Coca-Cola Company Donates $2 Million to National Museum of the American Latino

The Coca-Cola Company is donating $2 million to support The Smithsonian’s National Museum of the American Latino and Molina Family Latino Gallery in Washington, D.C. The Molina Family Latino Gallery opens this summer inside the National Museum of American History. The Smithsonian’s first gallery dedicated to Latino contributions to the United States will serve as a preview of the National Museum of the American Latino, which will explore Latino achievements in art, history, culture and science—past, present and future—through dynamic, multidisciplinary exhibitions and programming. Planning and development of the new…

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The Wildlife Trusts and Clear Channel join forces

A new partnership between The Wildlife Trusts and leading media and infrastructure company Clear Channel is set to bring green-roofed bus stops buzzing with life to even more locations across the UK. The pioneering five-year partnership announced today will help save wildlife in towns and cities and bring people closer to nature, through living bus stops and other urban greening campaigns which will engage the public. Clear Channel’s bus stops and other street furniture have been shaping towns and cities for decades. As urban biodiversity becomes increasingly critical, the partnership…

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Tetra Pak launches pioneering initiative to help restore biodiversity and mitigate the effects of climate change

Tetra Pak announces the launch of the pioneering land restoration initiative The Araucaria Conservation Programme in Brazil, marking the industry’s first nature-based restoration project. The ambition is to generate positive environmental, economic and social benefits for local communities and restore and protect biodiversity in the region. Developed in collaboration with Apremavi, a Brazilian NGO specialising in conservation and restoration projects since 1987, the initiative is set to restore at least 7,000 hectares over a period of ten years – equivalent to 9,800 football pitches – of the Atlantic Forest, one…

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Ethical Marketing Podcast – 7 – Dr Rebecca Swift Interview Pt 2 and Sian, Stuart and Dr Andrew Lumsden-Groom talk about crisis management

This podcast features part 2 of our interview with Dr Rebecca Swift from Getty Images. Sian Conway-Wood, and Stuart Mitchell also chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about his role as a crisis manager, why an ethical company needs to think about this, and why it’s something all businesses, no matter their size should be aware of.  About our guest: Dr Rebecca Swift; Global Head of Creative Insights; Getty Images & iStock Rebecca joined the photography industry over 20 years ago and was one of the founding…

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Pepsico Donates US$ 1 Million To #Football4Refugees And Rolls Out Social Initiative With Pepsi®

PepsiCo is proud to announce that Pepsi® will be the first global brand to partner with UNHCR, the UN Refugee Agency for the #Football4Refugees emergency appeal. PepsiCo’s philanthropic arm, the PepsiCo Foundation is donating US$ 1 million to #Football4Refugees, and the Pepsi brand will be calling on its network of sports and music talent to drive awareness and donations to the appeal. In the past decade, the global refugee population has more than doubled. Even before the crisis in Ukraine, 84 million people were forcibly displaced worldwide. As such, the #Football4Refugees…

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