Month: June 2022

AKQA wins the Fast Company World Changing Idea Award for Action Audio innovation

Stuart Mitchell

Action Audio is a world-first system for augmenting live sports with sound, designed to give people who are visually impaired the ability to follow games in real-time, using data from a ball monitoring computer vision system with a 3D sound design system. Launching during the finals of the 2021 Australian Open tennis tournament and available throughout the 2022 Australian Open, Action Audio sets a new standard in sport accessibility. The code can be applied to other sports, such as cricket and football, which creates an paralleled opportunity to open access…

Read More

Rhum J.M Launches: The EDDEN Project

Stuart Mitchell

SPIRIBAM officially launched the most significant and ongoing projects of one of their iconic brands to date – Rhum J.M: The EDDEN Project (Engagés pour le Développement Durable de nos Écosystèmes et de notre Nature), marking the revered rum distillery’s monumental progress as a global spirits producer and leader in the sustainability movement. Over the past decade, J.M has made a series of methodical developments to its sugarcane rhum distillery improving production quality in a measurable and effective effort to diminish its impact on the natural environment by utilizing key…

Read More

The Big Issue fast-tracks financial inclusion as 1,000 sellers now accept cashless payments

Stuart Mitchell

The Big Issue Group (TBIG) has hit a breakthrough of equipping 1,000 of its vendors with contactless technology via the Zettle by PayPal card reader, up by 68% since this time last year1. In addition, it is quickly fast-tracking to its goal of enabling all 1,500 vendors to become cashless by the end of the year with the adoption of Tap to Pay from Zettle by PayPal. With every pound of profit being invaluable for The Big Issue vendors, the new solution from Zettle by PayPal, launching today, enables sellers…

Read More

Sodexo & WWF-UK puts tackling climate change on school menus with Plant+ by Finer Diner

Stuart Mitchell

Sodexo has developed Plant+ by Finer Diner in conjunction with WWF-UK to help children and young adults understand how small changes in their diets can make a huge difference to the health of the planet. Plant+ by Finer Diner is more than just sustainable meals, it is about raising awareness that simple changes in food choices make a big difference on greenhouse gas emissions (GHG).  If everyone in the UK ate one plant-based meal once a week, GHG would reduce by 50 million tonnes, it is simple, yet powerful messages…

Read More

Advertising spend by Big Tech reached $46.6bn in 2021, accounting for 6.0% of all ad investment globally

Stuart Mitchell

A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health of the global ad economy. These findings are published today by WARC, the international marketing intelligence service, as part of its WARC Media suite. Advertising expenditure by Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix and Tencent in 2021 totalled $46.6bn (+49.4% year-on-year), accounting for 6.0% of all ad investment globally. On current trajectory, Big Tech’s share of global ad spend will surpass 10.0% by 2030. Big Tech’s spend…

Read More