Day: 29 August 2022

Marketing facing “worst-ever” talent crisis

Stuart Mitchell

Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors, MediaSense.  Sixty-eight percent globally say that talk of a “crisis” is not overstating the matter, a figure that rises to 74% in the US. In addition, 77% of respondents admitted that there is “some” or “high” scarcity of talent in their organisation, peaking at 85% among the agency…

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DASANI and Sprite Boost Sustainability Packaging Credentials

Stuart Mitchell

Two of The Coca-Cola Company’s biggest brands in North America are taking major steps to support a circular economy for plastic packaging. DASANI is rolling out bottles made from 100% recycled PET plastic (excluding caps and labels), and Sprite is transitioning from green to clear plastic to increase the material’s likelihood of being remade into new beverage bottles. A majority of DASANI bottles in the United States—from 20-oz. and 1.5-liter singles to 10-oz. and 12-oz. multipacks—will be offered in 100% recycled plastic* rolling out this summer. In Canada, this innovation…

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Carbon Clean awards FEED contract to KBR

Stuart Mitchell

Carbon Clean, a global leader in cost-effective carbon capture solutions, has announced that it has awarded a Front End Engineering Design (FEED) contract to global engineering experts, KBR, for a groundbreaking carbon capture project at CEMEX’s Rüdersdorf plant in Germany.   KBR will provide FEED services for the initial stage of the project which aims to develop and deploy Carbon Clean’s breakthrough modular carbon capture technology – CycloneCC – to initially capture 100 tonnes per day (TPD) of CO2 at the plant. The captured CO2 will be combined with green…

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ICON 2022 Panel to Explore Diversity, Equity and Inclusion Best Practices

Stuart Mitchell

PRSA, the nation’s leading professional organization serving the communications community, announced today a keynote panel featuring leaders from two of the world’s largest employers – the Department of Defense and Amazon – who will explore diversity, equity and inclusion best practices. The panel will be moderated by public relations strategist and PRSA Military Task Force Chair Paula Pedene, APR, Fellow PRSA during ICON 2022 taking place November 13-15 at the Gaylord Resort & Convention Center in Grapevine, Texas. Panelists include: Dr. Charles “Chuck” Barber, Director of Diversity, Equity and Inclusion…

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UK adspend continues recovery in Q1 but real-terms growth in 2023 under pressure

Stuart Mitchell

The latest Advertising Association/WARC Expenditure Report is the only source to collect advertising revenue data across the entire media landscape. It shows a strong Q1 for UK adspend with a year-on-year rise of 28.3%, reaching a total of £8.6bn and resulting in slightly improved outlooks for the year ahead. The first three months of 2022 outperformed expectations by 7.7 percentage points as all media recovered in comparison to the lockdowns of Q1 2021. The outlook for the total UK advertising market in 2022 has been upgraded (+0.2pp) to 10.9% growth,…

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