M&S is announcing a further move to make its grocery products more sustainable with the introduction of new widely recyclable packaging for its British Collection vine tomatoes. The new packaging replaces a hard to recycle plastic sleeve with recyclable cardboard and a small amount of plastic film; just enough to preserve the freshness of the tomatoes and still enable the pack to be recycled as cardboard in a household recycling bin. Three on the vine tomato varieties, Piccolo, Pomodolci and Capella will be available in the new packaging, available across…
Read MoreMonth: August 2022
Agency rosters face ongoing reform and revamps
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows new WFA research Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the WFA and The Observatory International. In the wake of a menu of challenges such as the global pandemic and exponential rise of digital, combined with added pressure in areas such as sustainability and diversity and inclusion,…
Read MoreAdQuick.com, Clear Channel Outdoor Innovate to Deliver Real-Time Availability Data to Modernize Out-of-Home Media Buying
AdQuick.com, the leading out-of-home (OOH) advertising platform in the world, recently announced a partnership with Clear Channel Outdoor Americas, one of the world’s largest Out-of-Home (OOH) advertising companies, to provide AdQuick customers with real-time printed and digital display availability. This partnership is the first-of-its-kind, and further automates how marketers plan, optimize and execute OOH campaigns more precisely and quicker than ever before. “The past two years have changed the pace of the OOH marketplace,” said Matthew O’Connor, CEO of AdQuick. “Today, marketers must move even faster and embrace new levels of…
Read MoreThe Ocean Cleanup and The Coca-Cola Company Mark Partnership Milestone in Vietnam
Boyan Slat, founder and CEO of The Ocean Cleanup, visited the sites of operational and upcoming river Interceptor™ projects in Vietnam and Thailand in April 2022 to build awareness of his non-profit’s vision, it’s global partnership with The Coca-Cola Company, and to secure additional stakeholder and investor support. As a global implementation partner, Coca-Cola is leveraging its scale and network to help The Ocean Cleanup trial and validate its portfolio of Interceptor solutions to help stem the tide of plastic pollution entering the world’s oceans. The partnership is working to…
Read MoreThe Aviation Impact Accelerator launches its first public, interactive tool and a new Target True Zero report
Last month, the AIA team visited the Aerospace Global Forum (AGF), a brand-new platform developed as part of the 2022 Farnborough Air Show and aimed at driving immediate action towards net zero aviation. As part of this event the AIA launched a new interactive tool aimed at accelerating the transition to net zero aviation and published a new report in collaboration with the World Economic Forum (WEF). Launch of new AIA tool: RECCE The AIA’s first interactive tool, which was launched at the event – the Resource to Climate Comparison Evaluator…
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