Day: 30 October 2022

Maintaining investment in brand is key for marketers responding to ‘stagflation’ and planning for recovery  

Stuart Mitchell

As consumers in many markets endure the worst cost-of-living crunch in decades, the spotlight is on brands to adapt to changing behaviours and expectations while keeping business buoyant for the recovery.  However, the current economic downturn poses its own challenges for brands as they navigate new pressures on pricing, portfolio management, innovation, advertising and much more. The WARC Guide to The Consumer Crunch, released today, aims to equip marketers with the knowledge and resources they need to make sound decisions in these difficult times. The Guide offers in-depth insight on…

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Innovate UK KTN’s Sustainable Impact Investment Programme chooses 13 sustainable UK startups striving to change the world

Stuart Mitchell

Innovate UK KTN has chosen 13 startups of the future to take part in its prestigious sustainability accelerator programme. Over the next ten weeks, 13 companies selected from the Sustainable Innovation Fund will work with Innovate UK KTN and their partners growth studio and the ecosystems to further develop propositions and prepare to raise external capital. All companies have received funding from Innovate UKs Sustainable Innovation Fund and are now seeking venture capital to scale their business and impact. The Sustainable Impact Investment Programme (SIIP) is an initiative led and…

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Compassion in World Farming welcomes first fish certification welfare standards but says “more must be done”

Stuart Mitchell

The introduction of basic welfare standards for farmed fish by two international certification schemes has been welcomed as “an important step forward” by Compassion in World Farming. One of the world’s leading seafood certification schemes – The Aquaculture Stewardship Council (ASC) – has announced new welfare standards, including humane slaughter standards for fish, which results in a ban on the use of ice slurry – a cruel slaughter method that leaves fish fighting for their lives as ice gets lodged in their gills. This follows an announcement by the certification…

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Gigantti decreases the brightness of its ads in order to save energy

Stuart Mitchell

The largest consumer electronics retailer in the Nordics, Finnish Gigantti (part of Elkjøp), decreases the brightness of all its advertising in order to save energy. Dimming the brightness by 20 percent, reduces the energy consumption caused by its ads by up to 14 percent*.   Modern screens, such as televisions, phones, and computer displays, implement LED technology. Decreasing their brightness automatically lowers their energy consumption. This means that darker images translate to reduced energy requirements. Thus, Gigantti has decreased the brightness of all its advertising by 20 percent, starting on…

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The One Show Celebrates 50 Years With “What’s Your One?” Campaign From Design Army

Stuart Mitchell

The One Club for Creativity kicks off the celebration of The One Show’s first — and next — 50 years of honoring global creative excellence with an engaging call for entries campaign from Design Army, Washington DC. Based on the idea of the work as the creative industry’s reason to exist, the campaign equates “the work” with “the one”, asking the question “What’s Your ONE?” Vibrant online ads use bold imagery to pose a series of “What’s the one that…” questions to highlight great work of the past. Copy includes…

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