Month: October 2022

Community philanthropy can multiply value of dormant assets and build resilience, says new report by UK Community Foundations

Stuart Mitchell

A new report by UK Community Foundations explains how the expansion of the Dormant Assets Scheme could be the catalyst for growing community philanthropy in the UK.  The report looks at the work of the UK’s 47 community foundations through the lens of the Levelling Up agenda, it explains how community philanthropy is already playing an important role in tackling regional inequality and looks at some of the ways that it can be grown to help build the resilience of communities. The main conclusions of the report are: Money from…

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Starcom launches Sustainable Media Report outlining key actions brands can take to address sustainability through media planning and buying

Stuart Mitchell

Starcom, part of Publicis Media, today announces the launch of its new microsite – Future Tensions in Sustainable Advertising, which can be accessed here. The report aims to address the marketing tension in the room; that advertising, growth and product sales are at odds with sustainability, leaving marketers with lots of questions around their advertising and how to make their media plans more sustainable. Starcom outlines three challenges that sustainable advertising faces today, which are: Advertising that focuses on sustainability measures faces increased scrutiny from consumers, regulators and activists (e.g.…

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Maintaining investment in brand is key for marketers responding to ‘stagflation’ and planning for recovery  

Stuart Mitchell

As consumers in many markets endure the worst cost-of-living crunch in decades, the spotlight is on brands to adapt to changing behaviours and expectations while keeping business buoyant for the recovery.  However, the current economic downturn poses its own challenges for brands as they navigate new pressures on pricing, portfolio management, innovation, advertising and much more. The WARC Guide to The Consumer Crunch, released today, aims to equip marketers with the knowledge and resources they need to make sound decisions in these difficult times. The Guide offers in-depth insight on…

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Innovate UK KTN’s Sustainable Impact Investment Programme chooses 13 sustainable UK startups striving to change the world

Stuart Mitchell

Innovate UK KTN has chosen 13 startups of the future to take part in its prestigious sustainability accelerator programme. Over the next ten weeks, 13 companies selected from the Sustainable Innovation Fund will work with Innovate UK KTN and their partners growth studio and the ecosystems to further develop propositions and prepare to raise external capital. All companies have received funding from Innovate UKs Sustainable Innovation Fund and are now seeking venture capital to scale their business and impact. The Sustainable Impact Investment Programme (SIIP) is an initiative led and…

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Compassion in World Farming welcomes first fish certification welfare standards but says “more must be done”

Stuart Mitchell

The introduction of basic welfare standards for farmed fish by two international certification schemes has been welcomed as “an important step forward” by Compassion in World Farming. One of the world’s leading seafood certification schemes – The Aquaculture Stewardship Council (ASC) – has announced new welfare standards, including humane slaughter standards for fish, which results in a ban on the use of ice slurry – a cruel slaughter method that leaves fish fighting for their lives as ice gets lodged in their gills. This follows an announcement by the certification…

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