Gigantti decreases the brightness of its ads in order to save energy

The largest consumer electronics retailer in the Nordics, Finnish Gigantti (part of Elkjøp), decreases the brightness of all its advertising in order to save energy. Dimming the brightness by 20 percent, reduces the energy consumption caused by its ads by up to 14 percent*.   Modern screens, such as televisions, phones, and computer displays, implement LED technology. Decreasing their brightness automatically lowers their energy consumption. This means that darker images translate to reduced energy requirements. Thus, Gigantti has decreased the brightness of all its advertising by 20 percent, starting on…

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The One Show Celebrates 50 Years With “What’s Your One?” Campaign From Design Army

The One Club for Creativity kicks off the celebration of The One Show’s first — and next — 50 years of honoring global creative excellence with an engaging call for entries campaign from Design Army, Washington DC. Based on the idea of the work as the creative industry’s reason to exist, the campaign equates “the work” with “the one”, asking the question “What’s Your ONE?” Vibrant online ads use bold imagery to pose a series of “What’s the one that…” questions to highlight great work of the past. Copy includes…

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Fighting fake news online: going beyond scientific slogans to connect with people emotionally   

Empathy is a more potent weapon than facts when combatting fake news online, according to new research from the University of Surrey.   In a piece of research that looked into fake news and people who are sceptical of Covid-19 vaccines, the team from Surrey found that building rapport is a vital ingredient to winning over those who are distrustful of the benefits of vaccination and health advice.   Key policy recommendations outlined in the research paper are:   Create partnerships to support social media activists with technical support, emotional support and support in creative, effective communications…

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A new ASA ad campaign? Oooh yes!

The ASA/CAP have released a post called:  A new ASA ad campaign? Oooh yes!, talking about their latest ad casmpaign. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re excited to announce that this week we are launching the UK rollout of our consumer-facing ad campaign. We developed the campaign in partnership with the Advertising Association’s (AA) Trust Working Group, with creative by The…

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Major National Photography Competition Launched

Historic England and Photoworks invite people to look at the high street as never before, charting and celebrating the history and experiences of the people and places that make up an often-overlooked fixture in all our lives. Over the next 12 months, people are encouraged to respond to a fortnightly challenge that uncovers the secret life of the high street, posting their own photographs on Instagram using #PicturingHighStreets. From celebrating local high street heroes that make our places so special; capturing favourite hang outs and meeting places; to recording the…

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