Month: December 2022

Don Simon unveils 100% sustainable smart packaging featuring the world’s first Pure-Pak® eSense carton

Stuart Mitchell

Spanish number one juice brand in Spain, Don Simon, has unveiled its first ever 100% environmentally friendly and smart packaging, doing good for both consumers and the planet. In partnership with its packaging supplier Elopak and creative technology studio Appetite Creative, Don Simon has incorporated a fun and interactive connected experience to help educate consumers about the benefits of the new Pure-Pak® eSense packaging, for both consumers and the environment. The smart packaging utilises a web app based connected experience accessed via QR codes to inform consumers about the benefits…

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Photoplay’s Dropbear & DDB Group Melbourne Launch Campaign for Made by Dyslexia Starring Jeremy Irons

Stuart Mitchell

Made by Dyslexia, a charity led by dyslexics, is using its latest campaign – directed by Photoplay’s Dropbear – to advocate for the reshaping of global school systems to empower Dyslexic Thinking. 1 in 5 people are dyslexic: 1.55 billion people globally. And many of the world’s most influential thinkers are counted among that number, including Albert Einstein, Steve Jobs, Pablo Picasso, Keira Knightley, and Richard Branson. But education systems across Australia, the US, and the UK aren’t designed to support the way dyslexic children learn, with the charity’s research…

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United to Feed Innovation Challenge supports unique, sustainable and equitable food projects

Stuart Mitchell

Kellogg Company and United Way Worldwide have selected grant winners from the United to Feed Innovation Challenge. Underwritten by Kellogg and one of the company’s charitable funds, the partnership with United Way Worldwide supports initiatives across the globe that create sustainable and equitable access to food in a unique way. Finalists will receive grant funding to help improve or scale up their projects. “Kellogg and United Way have been community partners for close to a century,” said Stephanie Slingerland, Kellogg Company’s Senior Director, Philanthropy and Social Impact. “Programs like the…

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Americans’ Trust in Messengers Varies Widely by Age, Political Views, Geography

Stuart Mitchell

A new report released by the Ad Council Research Institute (ACRI) finds notable differences across generational, political and geographic lines in who Americans trust for information about important social issues and what motivates them to take action. The 2022 Trusted Messenger Survey, an ongoing, annual exploration that began in 2021, offers important insights for brands, causes and civic groups working to educate and inspire the American public at all levels on these and other topics. For the report, ACRI conducted a quantitative survey and qualitative interviews to ask Americans who…

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Co-op proves it has the bottle with new recycling initiative

Stuart Mitchell

Co-op is launching a trial to uncover the number of its own-brand plastic bottles that are being recycled to improve its understanding of true recycling figures to help benchmark future rates for the industry. The UK’s leading convenience retailer is working in partnership with Polytag – a technology business that enables a circular economy for packaging – to collect recycling data that will showcase the exact number of Co-op bottles that are being sorted at recycling centres. Co-op will be the first brand in the world to start collecting data…

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