Year: 2022

Channel 4 Strengthens Guidance For Portrayal Of Disability On Tv

Stuart Mitchell

Channel 4 has announced a plan to strengthen the portrayal of disabled people on television. Channel 4’s ‘Disability Code of Portrayal’ sets out how it aims to deliver a step change in both the quality and quantity of on screen representation of disabled people. The principles outline how it intends to dial up representation of disability across all its content. Ally Castle, Channel 4’s Disability Consultant said: “We firmly believe that the commitments we are making today will take the inclusion of disabled people in our content to a different…

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Amazon’s Custom Electric Delivery Vehicles from Rivian Start Rolling Out Across the U.S.

Stuart Mitchell

Starting in July, customers across the U.S. will begin to see custom electric delivery vehicles from Rivian delivering their Amazon packages, with the electric vehicles hitting the road in Baltimore, Chicago, Dallas, Kansas City, Nashville, Phoenix, San Diego, Seattle, and St. Louis, among other cities. This rollout is just the beginning of what is expected to be thousands of Amazon’s custom electric delivery vehicles in more than 100 cities by the end of this year—and 100,000 across the U.S. by 2030. The vehicles are designed from the ground-up with safety,…

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UNESCO welcomes Brazilian surfer Maya Gabeira as Champion for the Ocean and Youth

Stuart Mitchell

Lisbon recently hosted the UN Ocean Conference, a major event in the UN Decade of Ocean Science for Sustainable Development 2021-2030 (‘the Ocean Decade’), led by UNESCO. This international conference aims to strengthen international cooperation on the ocean, promoting better understanding and protection of it. On the opening day, Audrey Azoulay, Director-General of UNESCO, announced the nomination of the Brazilian Big Wave surfer Maya Gabeira as a goodwill ambassador, appointing her to the position of “UNESCO Champion for the Ocean and Youth”. UNESCO’s advocacy on ocean-sustainability issues We are children…

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M&S Launches New Recyclable Tomato Packaging

Stuart Mitchell

M&S is announcing a further move to make its grocery products more sustainable with the introduction of new widely recyclable packaging for its British Collection vine tomatoes. The new packaging replaces a hard to recycle plastic sleeve with recyclable cardboard and a small amount of plastic film; just enough to preserve the freshness of the tomatoes and still enable the pack to be recycled as cardboard in a household recycling bin. Three on the vine tomato varieties, Piccolo, Pomodolci and Capella will be available in the new packaging, available across…

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Agency rosters face ongoing reform and revamps

Stuart Mitchell

In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows new WFA research Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the WFA and The Observatory International. In the wake of a menu of challenges such as the global pandemic and exponential rise of digital, combined with added pressure in areas such as sustainability and diversity and inclusion,…

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