Day: 11 January 2023

Airbus reveals hydrogen-powered zero-emission engine

Stuart Mitchell

Airbus has revealed that it is developing a hydrogen-powered fuel cell engine. The propulsion system is being considered as one of the potential solutions to equip its zero-emission aircraft that will enter service by 2035.  Airbus will start ground and flight testing this fuel cell engine architecture onboard its ZEROe demonstrator aircraft towards the middle of the decade. The A380 MSN1 flight test aircraft for new hydrogen technologies is currently being modified to carry liquid hydrogen tanks and their associated distribution systems.  “Fuel cells are a potential solution to help…

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John Lewis Partnership and abrdn announce £500m joint venture to build residential rental homes

Stuart Mitchell

The John Lewis Partnership has agreed a £500m multi-decade joint venture with global investment company abrdn to deliver around 1,000 new homes across three local communities.  The deal marks a milestone in the Partnership’s plans to use its significant property assets to build much-needed residential homes and diversify our business. The joint venture will help us to reach 10 percent of our ambition to build 10,000 new homes over the next decade.  Within the UK’s growing ‘built-to-rent’ property market, this is a long-term joint venture that brings together abrdn’s experience…

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WeTransfer summarizes 2022 corporate social responsibility milestones in end of year recap video

Stuart Mitchell

WeTransfer, a leading provider of creative productivity tools, celebrates their corporate social responsibility activities for the 2022 year. Becoming a certified B Corporation™ in 2020, this achievement consolidated WeTransfer’s long term interest in using business as a force for good. Since the company’s inception, WeTransfer has donated 30% of its advertising inventory to artists and social causes to promote ideas that can help influence change. In 2022, the company developed new products, designed advertising campaigns, curated stories about creativity on its digital arts arm WePresent, and doubled down on donations…

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“All-In with Frito-Lay” Initiative Increases Soccer Accessibility For Thousands Of Children Nationwide

Stuart Mitchell

Frito-Lay North America, the North American Regional Supporter of the FIFA World Cup Qatar 2022™, has announced a $600,000 contribution to the “All-In with Frito-Lay” initiative with the U.S. Soccer Foundation. This program is the first step in Frito-Lay’s three-year commitment to increase equity in soccer by working with partners and organizations to enhance resources and training for young athletes.  “Frito-Lay has pledged $1 million to charitable organizations to even the playing field,” said Brett O’Brien, chief marketing officer of Frito-Lay North America. “While soccer only requires a ball and…

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New edition of the Global SRO Database now available

Stuart Mitchell

The International Council for Advertising Self-Regulation (ICAS) is proud to release the fifth edition of its Global SRO Database and Factbook.  Since 2017, ICAS has been collecting basic facts and figures on existing self-regulatory systems. By bringing more transparency on how SROs operate in the different markets represented in its network, ICAS hopes to contribute to a better understanding of advertising self-regulation by the industry, regulators, and the general public. What information is included? information about the governance of SROs and their funding model; links to the main advertising standards currently…

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