Pregnant Then Screwed, the charity working to end the motherhood penalty, has partnered with Saatchi & Saatchi and Ocean Outdoor to launch A Cry For Help, an integrated nationwide campaign running across DOOH, Spotify, digital and social to support a new national report into the childcare crisis released by the charity. A Cry For Help centers on a core audio asset of a baby crying, a sound that has been scientifically proven to be impossible for human brains to ignore, whether or not you have children. To develop a crying…
Read MoreDay: 5 March 2023
Net-Zero Asset Owner Alliance raises expectations for members’ real economy impact with updated Protocol
The UN-convened Net-Zero Asset Owner Alliance releases a significant update to its Target Setting Protocol, ratcheting up scope and coverage for its 84 members in its third edition of the document. Investment portfolio emissions typically represent the vast majority of an asset owner’s emissions. The latest Protocol expands its methodology and clarifies its expectations to members, ensuring they set short-term decarbonisation targets that put them on a pathway to reaching net-zero greenhouse gas (GHG) emissions in their investment portfolios by 2050. The Alliance’s latest Protocol demonstrates that its members remain…
Read MoreNet Zero Now and L’Oréal are giving salon emissions the Net Zero treatment
High Street hair salons are the latest businesses to benefit from tailored guidelines to help them reduce carbon emissions and, ultimately, become Net Zero businesses. Net Zero Now have partnered with L’Oréal to create the Net Zero Salons Programme, to guide salons through the process of calculating, tracking and reducing greenhouse gas emissions through tailored carbon reduction plans. With over 30,000 salons in the UK, Net Zero Now excited at the opportunity to drive real decarbonisation in the beauty sector and create a greener high street for everyone. Working with…
Read MoreCMA to scrutinise ‘green’ claims in sales of household essentials
The CMA will examine the accuracy of ‘green’ claims made about household essentials – such as food, drink, and toiletries – to make sure shoppers are not being misled. The move is an expansion of ongoing work by the Competition and Markets Authority (CMA) into ‘greenwashing’, which seeks to get to the bottom of whether products and services that claim to be green or eco-friendly are being marketed to shoppers accurately. The CMA’s review will examine a wide range of products known as ‘fast-moving consumer goods’ (FMCG). These are essential…
Read MoreGlobal offshore wind industry joins forces with the Carbon Trust to decarbonise and scale up sustainably
The developers design, build and operate wind farms globally, including across Europe, North America and Asia, and collectively represent around a quarter of global installed capacity. They will work in collaboration with the Carbon Trust as part of the new Offshore Wind Sustainability Joint Industry Programme to develop the first industry-backed methodology and guidance to measure and address the carbon emissions associated with offshore wind farms throughout their lifecycle, including emissions from the manufacturing of materials and installation of wind farms. The aim of this work is to help the…
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