Day: 17 March 2023

The UK’s greenest delivery company unveils its ‘Footprints’ advert

Stuart Mitchell

Sky Media announces that the Sky Zero Footprint Fund finalist, Royal Mail, will unveil its ‘Footprints’ advertising campaign – encouraging UK consumers to send their parcels greener. Using the £250,000 media value that Royal Mail won from the Sky Zero Footprint Fund in 2022, its TV campaign will run from 27th February until 27th March 2023 on Linear and VOD platforms, with a mix of channels and programming across Sky Media’s portfolio. The brand’s 30” TV creative was unveiled for the first time to the panel of judges at the…

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WFA Hijacks This Year’s Big Game With New #givesusasecond Campaign

Stuart Mitchell

The Women’s Football Alliance (WFA), the largest, longest running and most competitive women’s tackle football league in the world, partnered with Havas New York, the North American flagship agency of Havas Creative Network, on a campaign designed to highlight the disparity and inequity that still exists between men and women playing the exact same sport. During the big game, the biggest advertising spectacle in the nation, WFA posed a simple ask to all the major advertising brands: “give us a second”. With a single 30-second commercial costing an estimated $7M…

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Street Child Named LBF Charity of the Year 2023

Stuart Mitchell

Street Child has been announced as The London Book Fair’s (LBF) Charity of the Year 2023. One of the world’s fastest-growing international children’s charities, Street Child work with an expanding network of local organisations and focus on the power and purpose of inspirational local level action. They believe every child deserves to be safe, in school and learning, even and especially in low-resource environments and emergencies. Since their first partnership in Sierra Leone in 2008, they now work across over 21 countries in Sub-Saharan Africa, Asia, and now Europe, supporting…

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Northern Trust Releases Sustainability Report

Stuart Mitchell

Northern Trust has announced it has released its latest Sustainability Report, highlighting environmental, social and governance commitments (ESG). “Sustainability is about how we operate as a business and as citizens in the broader global community,” Chairman and Chief Executive Officer Michael O’Grady said. “As we fulfill our mission to be our clients’ most trusted financial partner, we continue to look at the long-term well-being of our employees, clients, shareholders and the communities in which we live and work.” “We are pleased to share this update on Northern Trust’s approach to…

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BerryWorld reaches 1 million meal milestone with FareShare

Stuart Mitchell

Since their partnership began in 2020, BerryWorld and its growers have diverted a whopping 424 tonnes of surplus fresh berries to FareShare. That’s the equivalent of over 1 million meals worth of berries. This fruit has been delivered to 3,249 charities and community groups around the United Kingdom – providing much needed nutrition to people in need. Nottinghamshire-based grower Tasker Partnership has been one of the largest fruit contributors to FareShare in 2022, ensuring out of spec berries were not wasted and went instead to support those in need. Stephen…

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