Month: April 2023

CAP – Like, tag, comment, follow, and share to win! Selecting winners in social media promotions

Stuart Mitchell

The ASA/CAP have released a post called: Like, tag, comment, follow, and share to win! Selecting winners in social media promotions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Running prize draws which ask followers to complete certain actions, such as like, tag, follow or comment on a post or social media page to enter, may be a good way to encourage followers to…

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New Human Rights Campaign Foundation Report: ¾ of LGBTQ+ Community Believe Current Blood Donation Ban is Discriminatory and Ending Ban Should be Priority for Biden-Harris Administration

Stuart Mitchell

The Human Rights Campaign (HRC) Foundation, the educational arm of the nation’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ+) civil rights organization, released new data detailing how LGBTQ+ community members believe ending the blood donation ban should be priority for the Biden-Harris Administration. The data reveal that nearly three-quarters of the LGBTQ+ community find the current blood donation policy, which prevents gay, bisexual, queer, and same-gender loving (GBQ/SGL+) men from donating blood if they had reported sexual conduct with a man in the prior 90 days, unacceptable. Over half…

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Berry Achieves Award Recognition for Soft Plastic Recycling Initiative

Stuart Mitchell

The successful collaborative project bringing together Heinz and Tesco with packaging industry leader Berry Global and recycling technology experts Plastic Energy and Sabic to develop Heinz Beanz Snap Pots made with 39 percent recycled plastic has been recognised with a Silver Award in the global Packaging Innovation Awards. The award recognises how the project has delivered improved sustainability for the Heinz Snap Pots while retaining what makes them so popular with consumers: handy snappable format, microwave-ready and freshness retention. The Heinz Snap Pots produced by Berry Global use 39% ISCC…

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Co-op and Nisa help £20M of funds flow for clean water projects

Stuart Mitchell

On last months World Water Day, Co-op announced that its members and customers have raised over £20 million to date to support clean water and sanitation projects, through its partnership with The One Foundation and Water Unite. The convenience retailer is the only supermarket to have an own brand charity water, which is available at almost 7,500 convenience stores, including independent Nisa retailers who are supplied by Co-op. As part of this initiative, 3p of every litre of Co-op own brand water sold goes to The One Foundation – a…

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Wall’s looks to bring happiness lessons to 3 million kids

Stuart Mitchell

Wall’s has partnered with Project Everyone to launch The Happiness Project. Their aim is to teach three million children a set of happiness habits by 2025, through lessons designed to deliver smiles beyond the classroom. Wall’s has joined forces with happiness expert Richard Layard and Project Everyone to focus on a topic that is missing from many curriculums. Alongside reading, writing and arithmetic, the partners are working to add the subject of happiness to the regular timetable. “Happiness is not something that is decided by only your genes or environment,”…

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