Day: 14 May 2023

CAP – New self-help tool for influencers

Stuart Mitchell

The ASA/CAP have released a post called: New self-help tool for influencers. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. To help influencers quickly work out whether a post needs to make clear that it’s an ad, we have created a self-help tool intended to cover the main types of scenarios one might face in deciding whether to label content as advertising, as well…

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Mastercard accelerates sustainable card efforts

Stuart Mitchell

Mastercard has announced it is accelerating efforts to remove first–use, PVC plastics from payment cards on its network by 2028. This move further reinforces the company’s sustainability commitments and scales the accessibility of more sustainable card offerings for consumers seeking a way to reduce the environmental impact of their wallet. From January 1, 2028, all newly–produced Mastercard plastic payment cards will be made from more sustainable materials – including recycled or bio-sourced plastics such as rPVC, rPET, or PLA1 – and approved through a certification program, in a first move…

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PUMA’s ‘Voices of a RE:GENERATION’ Initiative Offers Young Changemakers a Voice in Shaping the Future of Sustainability

Stuart Mitchell

PUMA empowers young voices by giving a ‘seat at the table’ through ‘Voices of a RE:GENERATION’, building on the findings from ‘Conference of the People, powered by PUMA’ The project prioritises sustainability for the next generation, responding to research indicating that young people want brands to make more commitments, communicate goals better and be more transparent in the space Sports company PUMA has today announced a new initiative that looks to evolve how the brand navigates its sustainability journey by including the next generation’s perspectives and recommendations. The project, coined…

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Felix’s first roadside ad campaign launches

Stuart Mitchell

The Felix Project has launched their first ever roadside advertising campaign to call attention to rising hunger in London, with support from advertiser JCDecaux UK and The Maverick Group.  ‘London has a hunger crisis’ posters will transmit from 75 large format roadside screens across London and be seen approximately 4 million times each week as part of the 6 week campaign.  Although The Felix Project already delivers the equivalent of 29M meals to around 1000 community organisations and schools in London, there are more than 530 currently on the waiting…

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Cannes Lions announces 2023 Awarding Jury members

Stuart Mitchell

Cannes Lions has revealed the line-up of global experts selected to award the world’s very best creative and effective work and benchmark excellence this June. Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from 19-23 June 2023.  Announced are 290 experts from across 46 markets, representing the global industry’s leading talent from a diverse range of disciplines. Ten new brands represented in the Awarding Juries are; Experian, Globacom, HSBC, Hulu, Kimberly-Clark, Mojang Studios, Nedbank, Safaricom, Suntory Brands and…

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