Day: 29 May 2023

MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising

Stuart Mitchell

As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ have announced a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative delivery for eco-conscious brands and agencies, using the power of streaming to advance more sustainable MiQ-driven campaigns across the world.   Compared to conventional technology used to deliver programmatic creative, SeenThis is fueled by adaptive streaming, which instantly delivers the highest quality creative possible and with less data waste. These ads stream in bite-sized…

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Better Cotton trials innovative traceability solutions in India

Stuart Mitchell

Better Cotton is piloting innovative traceability technologies from Retraced, TextileGenesis, Haelixa and Tailorlux within India’s cotton supply chains to determine the best way to boost transparency across cotton supply chains. Conducted in collaboration with companies including C&A, Marks & Spencer, Target, and Walmart, the project will see each technology track cotton as it moves throughout the supplier networks of participating brands and retailers. This will build on Better Cotton’s ongoing work to revise its Chain of Custody (CoC) model and revolutionise traceability across complex cotton supply chains. In practice, it…

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Xavier Rees to chair IPA Talent Leadership Group

Stuart Mitchell

Havas Creative UK Group CEO Xavier Rees has been announced as the new Chair of the IPA Talent Leadership Group. The news, which was announced at the IPA Talent & Diversity Conference, sees him succeed ACNE London Managing Director Annie Gallimore in the role. As Chair, Rees will play a key part in shaping the IPA’s mission to attract new and diverse talent into adland while creating inclusive workplace cultures through IPA and industry-wide initiatives like Advertising Unlocked, the IPA iList, the IPA Talent & Diversity Conference and All In.…

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Berry Global Recognized by CDP as Leader on Climate Change and Supplier Engagement

Stuart Mitchell

Berry Global Group, Inc., has earned prestigious Climate Change and Supplier Engagement Ratings of A- from global sustainability disclosure non-profit, CDP. This ranks Berry in the top third of global companies who disclosed to the full climate questionnaire in 2022. Calculated based on environmental disclosures and performance, CDP ratings underscore Berry’s commitment to combatting climate change and effectively engaging its suppliers on the issue. “We are committed to creating positive, long-lasting change throughout our company, across our value chain, and in the communities in which we operate,” said Tarun Manroa,…

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CAP – Tick the boxes with our misleadingness checklist

Stuart Mitchell

The ASA/CAP have released a post called: Tick the boxes with our misleadingness checklist. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Complaints about potentially misleading advertising make up around 70% of the total number of complaints made to the ASA every year. To help you avoid misleading consumers and make sure your ads aren’t contributing to this number, we have created a simple…

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