Month: May 2023

Companies’ total UK marketing budget growth hits one-year high

Stuart Mitchell

Companies’ total UK marketing budget growth is at its strongest since Q2 2022, despite an intensely challenging economic environment both domestically and globally. This is according to the Q1 2023 IPA Bellwether Report. The data reveals the net balance of firms registering upward revisions to their marketing budgets in Q1 2023 is +8.2%, considerably higher than the +2.2% recorded in Q4 2022. While 21.1% of firms saw an expansion, 12.9% of firms registered budget cuts and around two-thirds (66.0%) recorded no change in spending. Growth by category in Q1 2023…

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Kimberly-Clark Professional™ Announces My Green Lab Sponsorship

Stuart Mitchell

Kimberly-Clark Professional, a global leader in contamination control solutions for cleanrooms and laboratories, has become a sponsor of the My Green Lab Ambassador Program. My Green Lab is a non-profit organization dedicated to building a global culture of sustainability in science. They are the world leaders in developing internationally recognized sustainability standards for laboratories and laboratory products, bringing sustainability to the community responsible for the world’s life-changing medical and technical innovations. “My Green Lab is a leader in making labs more sustainable,” said Ashley Davis, global sustainability manager, Kimberly-Clark Professional. “This…

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Channel 4 and Lloyds Bank launch Black in Business offering more than half a million pounds of free advertising to Black entrepreneurs

Stuart Mitchell

Channel 4 and Lloyds Bank have launched Black in Business – a new initiative to help boost up to five Black owned businesses with TV advertising airtime worth £100,000. In addition to receiving £100,000 worth of airtime, each of the five business owners will also have a creative bespoke TV advert made for them and six months of tailored marketing and business support from Channel 4, Lloyds Bank and social enterprise, DOES. The initiative will offer support to small businesses that are new to TV advertising and comes after research…

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SodaStream Saves Five Billion Single-Use Plastic Bottles From Landfill In 2022

Stuart Mitchell

As part of its ongoing mission to protect the planet, SodaStream, has successfully saved five billion single-use plastic bottles from being used and sent to landfill in 2022 alone*.  To commemorate this achievement, SodaStream has created an impactful video shared through the brand’s social channels, calling on even more people around the world to join its mission of making a difference by reducing single-use plastic waste.  The news came ahead of Earth Day, where previously the brand pledged to eliminate 78 billion single-use plastic bottles by 2025, and with five…

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MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising

Stuart Mitchell

As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ have announced a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative delivery for eco-conscious brands and agencies, using the power of streaming to advance more sustainable MiQ-driven campaigns across the world.   Compared to conventional technology used to deliver programmatic creative, SeenThis is fueled by adaptive streaming, which instantly delivers the highest quality creative possible and with less data waste. These ads stream in bite-sized…

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