Month: May 2023

NSC Announces 2023 Road to Zero Community Traffic Safety Grant Winners

Stuart Mitchell

The National Safety Council is proud to announce the 2023 recipients of the Road to Zero Community Traffic Safety Grants. Through funding provided by the National Highway Traffic Safety Administration, the awarded grants are for projects, programs and research dedicated to achieving the mission of zero traffic fatalities. With newly released NHTSA data showing nearly 43,000 people died in motor vehicle crashes in 2021, grants that support new safety initiatives or grow existing efforts to save lives could not come at a better time. “America is facing a national crisis…

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Ad Council, the National Highway Traffic Safety Administration, and SXM Media Launch New Audio PSA Aimed At Increasing Awareness of the Dangers of Drug-Impaired Driving

Stuart Mitchell

Ad Council, the National Highway Traffic Safety Administration (NHTSA), and SXM Media announced the launch of an audio PSA to raise awareness of the dangers of driving while high. The creative was produced by SXM Media’s Studio Resonate and will air in English and Spanish to a national audience across Pandora and SoundCloud on mobile and in the car, with media donated by SXM Media. The spot is part of NHTSA and the Ad Council’s Drug-Impaired Driving Prevention campaign, which launched in 2019. Research shows that marijuana consumption can slow…

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AB InBev Builds Innovative Solution Raising Awareness about Radiation Risk

Stuart Mitchell

Arequipa, a city in Peru, experiences some of the highest levels of radiation in the world due to various geographical factors.  To address this, Arequipeña, (AB InBev’s regional beer in Peru), and VMLY&R Peru collaborated to create the Arequipeña Bottle Tiles. The initiative used the UV 400 protection of Arequipeña beer bottles to provide protection to the citizens of the region. (UV protection already made in the bottle glass to protect the beer). By transforming the bottles into tiles, they placed them in various locations such as local bus stops, cafes…

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Cannes Lions announces 2023 See It Be It cohort

Stuart Mitchell

Cannes Lions has announced the participants chosen for the 2023 See It Be It female talent acceleration programme. In total 16 female creatives, from 14 countries, have been selected to take part in a unique development experience at the Cannes Lions International Festival of Creativity, in partnership with Verizon, taking place from 19-23 June 2023. The See It Be It talent programme was founded in 2014 by Cannes Lions with the mission to achieve equal gender representation of creative directors and leaders across the global industry. The 16 creatives selected…

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The One Club Launches ONE Creator Lab To Address Industry Talent Gap

Stuart Mitchell

The One Club for Creativity, in partnership with TikTok, has taken the next step in helping agencies and brands meet the growing demand for relevant branded content with the launch of ONE Creator Lab, an intensive, nearly cost-free 20-week training program that combines advertising fundamentals with the maker skills and tools needed to bring effective short-form, video-first campaigns to life at the speed of culture. The program bridges the gap between creators and agency creatives, and helps agencies and brands find talent with the soft and hard skills required to…

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