Day: 1 June 2023

World of Warships Reveals Partnership with Ocean Conservation Charity FORCE BLUE for World Ocean Month

Stuart Mitchell

Wargaming, developer and publisher of the leading naval battle simulator World of Warships, has shared additional details on its newest charity partnership as a part of its collaboration with King Features’ iconic character Popeye the Sailor Man. Taking place in June during World Ocean Month, the limited run of themed in-game content will benefit the marine conservation charity organization FORCE BLUE. Co-founded and led by actor and Recon Marine Veteran Rudy Reyes, FORCE BLUE unites the community of Special Operations veterans with the world of marine science and conservation for…

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CIPR partner with BME PR Pros partners, Google UK and PRovoke Media to launch The Xec. Allstars

Stuart Mitchell

BME PR Pros has partnered with Google UK, PRovoke Media and the Chartered Institute of Public Relations (CIPR) to launch The Xec. Allstars, an alum group to support future leaders from Black, Asian, Mixed Race and Ethnic Minority (BME) backgrounds who have completed The Xec. leadership course. The Xec. Allstars will provide peer-to-peer support for those on the course, professional development opportunities for the alum, host exclusive events, and will aim to promote BME leadership in PR and communications. The Xec. Class of ’22, the first cohort to complete the…

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Purina partners with pet charities and FareShare to help people struggling to feed their pets 

Stuart Mitchell

Purina has joined forces with national animal charities, other food companies and FareShare to help owners in need to feed their hungry pets in the face of the cost-of-living crisis.   Dogs Trust, RSPCA, Battersea and Cats Protection are working together with industry body UK Pet Food to secure food from pet food manufacturers, which is then distributed all over the UK through FareShare, the UK’s largest charity fighting hunger and food waste.    To date, the programme has received 43,621 kilograms of pet food, the equivalent of more than 304,000 meals…

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Over Two-Thirds of Shoppers Notice OOH Ads Enroute to Retailers, According to Research from OAAA & Morning Consult

Stuart Mitchell

New research shows that out of home (OOH) advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice those very close to or right outside a store. Multicultural consumers are even more likely to notice OOH while on shopping excursions (Black: 78%, Hispanic: 76%, Asian: 73%). These are some of the key findings from “OOH Impact: Retail & Influencer Marketing,” a survey from the…

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The Ad Council Appoints 19 New Members to its Board of Directors

Stuart Mitchell

The Ad Council, America’s leader in using the power of communications to drive social impact at scale, elected 19 new members to its Board of Directors during its spring meeting held yesterday in Washington, DC. The non-profit organization’s Board is chaired by Jacki Kelley, CEO, dentsu Americas, and Chief Global Client Officer, dentsu. Vice Chairs include Tara Walpert Levy, VP, Americas, YouTube, and Diego Scotti, Executive Vice President and Chief Marketing Officer at Verizon. The Ad Council’s Board of Directors is comprised of an esteemed group of senior marketing, media…

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