Month: June 2023

Sky research reveals the ‘green halo’ of sustainability advertising: 3 in 5 say sustainability messaging in advertising influences their brand choice

Stuart Mitchell

New research commissioned by Sky Media and released as part of the 2023 Sky Zero Footprint Fund, reveals the impact and effectiveness of sustainability campaigns.   The study of 52 campaigns, across seven categories, tapped into a UK-representative audience of over 5,300 Sky participants – using both survey and qualitative interview and focus groups. The research, conducted in conjunction with Savanta, also included use of impulse and speed response triggers to help gauge strength and speed of agreement to highlight implicit associations. By comparing sustainability and non-sustainability campaigns across a range…

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UnLtd. and Big Issue Invest’s £10 million pound Fund announces new investment into neurodivergent talent startup

Stuart Mitchell

The Growth Impact Fund, a social impact investment fund developed by Big Issue Invest (BII) and UnLtd, has made its first investment aimed at tackling the underrepresentation in the workplace of people from neurodivergent backgrounds. The Fund has invested £300,000 in neurodivergent talent platform Neuropool, which aims to get more than 10,000 neurodivergent people into employment by 2030. The company was established by Jack Dyrhauge, an Autistic / ADHD Entrepreneur. The tech-for-good organisation builds neurodivergent talent pools for leading brands like Universal Music Group, the Financial Times and universities like…

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Flutter Entertainment plc named as new headline partner of The Tour 21

Stuart Mitchell

Cure Leukaemia are thrilled to announce that global sports gaming provider, Flutter are the new headline partner of Cure Leukaemia’s flagship event, “The Tour 21” for the 2023, 2024 and 2025 editions of the £1million fundraising event. The partnership will see the Flutter logo become part of the event identity, showcased throughout the event and proudly placed across the front of the exclusively-produced rider jersey from Tour de France Official Kit Supplier, Santini. The Tour 21 in partnership with Flutter, takes place one week ahead of the professional race and…

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ICAS announces winners of the 2023 Global Awards and launches new Diversity, Equity and Inclusion Award category

Stuart Mitchell

On 24 April 2023, the International Council for Advertising Self-Regulation (ICAS) held its Global Awards Ceremony at the Feriye Palace in Istanbul, Turkey. The ceremony was organized in the context of the ICAS annual meetings that took place this year, jointly with the European Advertising Standards Alliance and alongside the Global Marketer Week of the World Federation of Advertisers. The objective of the ICAS Awards is to reward initiatives that contribute to responsible marketing practices and a more effective and impactful self-regulatory system. New award categories have been introduced in 2022…

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Serious Tissues rolls out its first-ever TV campaign

Stuart Mitchell

Sky Media reveals Serious Tissues’ £1 million Grand Prix-winning, Sky Zero Footprint Fund advertising campaign.   Serious Tissues wiped out hundreds of competitors to be awarded the top prize for their campaign, showcasing the UK’s first carbon-neutral toilet roll. The resulting advert ran from 24th April – 22nd May, using AdSmart to reach audiences in a selection of UK regions across Sky Media’s Linear TV, and later featuring on Sky’s VOD service.   The advert campaign displayed how Serious Tissues’ no-frills products are saving trees, shrinking landfills, and aiding reforestation. Serious Tissues’…

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