Day: 1 July 2023

Nielsen releases 2022 Brand Sustainability Report

Stuart Mitchell

After months of focused research, Nielsen has released its first independent Brand Sustainability Report, which ranks how Australian consumers perceive thesustainability efforts of 247 leading brands*. The Report shows that the top three brands, viewed most favourably by consumers for their sustainability efforts are: Thankyou Tesla Weet-Bix With support from Dentsu, AANA, and EDGE Environment, Nielsen’s Brand Sustainability Report provides an industry-recognised assessment standard to rate the effectiveness of a brand’s sustainability communication efforts. The first-of-its-kind assessment weighs consumer sentiment against a brand’s sustainability communication, allowing marketers and advertisers to…

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Fiera Real Estate Publishes Market Leading Net Zero Carbon Target of 2035

Stuart Mitchell

Fiera Real Estate UK has published its Net Zero Carbon (“NZC”) pathway, which sets out the actions required to achieve FRE UK’s corporate objective of becoming NZC in a cost effective and responsible way by 2035. The ambitious pathway is reflective of the significant progress that FRE UK has already made in this area to date. To ensure FRE UK’s decarbonisation target is aligned across the business, the pathway covers scope 1,2 and 3 emissions, including embodied carbon, and sets targets for each fund, as well as corporate emissions. FRE…

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CAP – It’s the final countdown… but is it really?

Stuart Mitchell

The ASA/CAP have released a post called: It’s the final countdown… but is it really?. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Countdown Clocks are an element of a website’s Online Choice Architecture, generally paired with promotions, often used to illustrate a promotional period whilst adding a sense of urgency to a potential transactional decision. These can be used responsibly, but there are…

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Ukraine media market showing surprising resilience

Stuart Mitchell

This article was witten by WFA with content sourced from Rafał Szysz (Stars), and Svitlana Kalinina (Kwendi), please explore the WFA’s website for similar information. Ukraine’s media market has proved as resilient as the country’s citizens, according to a “one year on” snapshot produced by local media auditor KWENDI and Poland’s Stars. Despite the fact that KWENDI’s work is often interrupted by bombing, it reports that since TV advertising returned in May 2022, the number of advertisers had reached around 100 by the end of the year, approximately 30% of…

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Octopus Energy and Legal & General make Britain’s biggest investment in ground source heat pumps

Stuart Mitchell

Octopus Energy’s generation arm and Legal & General Capital are turbocharging Britain’s heat pump rollout by investing £70 million in the country’s leading manufacturer and installer of ground source heat pumps, The Kensa Group. This marks the biggest investment ever made in ground source tech in Britain. It will allow Kensa to rapidly expand and install 50,000 ground source heat pumps a year by 2030. The move will drive down costs of heat pumps and reduce reliance on polluting gas boilers. The UK is targeting 600,000 heat pump installations a…

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