Day: 11 July 2023

Mars Wrigley pilots recyclable paper-wrapped Mars® bar in UK

Stuart Mitchell

In a UK-first, Mars, Incorporated is presenting its iconic Mars bar in the UK in paper packaging as part of a new pilot test to explore different packaging options.  Mars will produce the Mars bars wrapped in recyclable paper packaging that will be available for a limited time at Tesco stores.   After extensive development work and investments, the trial will achieve a significant reduction in plastic on the physical Mars bar – a significant step in its journey to innovate toward its packaging commitments.  Following the trial, Mars will use…

Read More

CIPR calls for Labour Party to go further on plans to “clean up Westminster”

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has welcomed the Labour Party’s proposals to address standards in politics but has called for the Party to go further in addressing the rules around lobbying. The Financial Times reports that the Party is considering proposals including banning ministers from lobbying for five years after leaving office and setting up an ethics commission with powers to look at Ministers’ behaviour. Last week the CIPR met Labour MPs to discuss our Lobbying For Good Lobbying campaign which is calling for reform to lobbying legislation…

Read More

Renna Markson appointed as Managing Director of PRCA

Stuart Mitchell

The Public Relations and Communications Association (PRCA) is pleased to announce the appointment of Renna Markson as its new Managing Director. This promotion comes as a recognition of her exceptional dedication and valuable contributions to the organisation over the past few years. The new role of Managing Director holds significant importance within the PRCA structure, and Renna’s appointment is a testament to her desired professional development. Reporting to the incoming CEO, she will assume responsibility for overseeing the day-to-day operations of the association and implementation of strategic plans that will…

Read More

Jump-start your fundraising with eBay for Charity’s free Charity Connect training programme

Stuart Mitchell

Join eBay’s Charity Connect, a FREE 6-week training programme to help you raise more money through online retail. Charity Connect offers a tailored programme to upskill charities to sell on eBay, however big or small your organisation is. The training will equip you with the skills you need to boost funding through e-commerce. The Charity Connect programme was set up specifically to help charity retailers build an effective online presence through tailored training, dedicated customer service, onboarding assistance and promotional support. The free programme offers webinars, virtual 1:1 session and self e-learning materials,…

Read More

ASA Concludes Pilot year for Intermediary and Platform Principles

Stuart Mitchell

In a world first, the ASA and some of the largest companies in the digital advertising supply chain have now completed a Pilot, which extended the ASA’s role online.   The Pilot, which ran for one year from June 2022, is the result of a collaboration between the ASA and members of IAB UK (a member of the Committee of Advertising Practice). Participating companies in the Pilot were: Adform, Amazon Ads, Google, Index Exchange, Magnite, Meta, Snap Inc., TikTok, Twitter and Yahoo. Centred around six ‘Intermediary and Platform Principles’, its…

Read More