Day: 21 October 2023

Nestlé, Cargill and CCm Technologies launch collaborative pilot to turn cocoa shells into low carbon fertiliser

Stuart Mitchell

Nestlé UK & Ireland and Cargill launch their latest regenerative agriculture initiative, a UK supply chain trial, to assess whether cocoa shells from a confectionery site in York could be used to create a low carbon fertiliser.   This two-year trial is designed to evaluate the fertiliser’s performance on crop production, soil health and greenhouse gas (GHG) emissions reduction. If successful, up to 7,000 tonnes of low carbon fertiliser could be produced and offered to farmers in Nestlé’s UK wheat supply chain. This amount of fertiliser equates to around 25%…

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We Are Undefeatable partners with Bill Bailey on Freedom To Move

Stuart Mitchell

We Are Undefeatable has teamed up with comedian Bill Bailey to launch Freedom To Move, showcasing free ways to boost activity levels – with its Big Talk: Public Consultation also now open. Recent research from the campaign, which launched in 2019 and supports people with long-term health conditions to be more active, reveals that adults are being more physically active than they realise by simply engaging in everyday movements that contribute to daily exercise. But with 33% of adults also admitting they’re staying home more due to the increased cost of living, We…

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New Research Shows UK Public’s Advertising Experience Integral To Trust

Stuart Mitchell

UK advertising’s thinktank, Credos, has revisited its ground-breaking Public Trust in Advertising research from 2018 and 2021 in a new study – ‘What drives the public’s trust in advertising’ – revealed at LEAD Scotland, hosted by the Advertising Association (AA) at the National Museum of Scotland in September. The study, led by Credos and conducted by research agency Craft, interrogated the drivers which most affect public trust, showing the most significant driver by far remains a positive one – engaging and enjoyable creativity in advertising (importance score of 31/100). Meanwhile,…

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Almost half of Out of Home advertising revenue goes back into the UK economy

Stuart Mitchell

A new report from PwC, commissioned by Outsmart, finds the UK Out of Home (OOH) sector contributed £411m to support public services, infrastructure, communities and employees in 2021 – representing 46% of its advertising revenue.   Over the last 14 years, OOH media owners have invested £1.1bn into installing and maintaining public infrastructure including bus shelters, free telecommunications services and even lifesaving defibrillators. OOH media owners directly contributed £188m in 2021 towards public finances through business rates and rent. In addition, PwC estimate​s​ a further c.£29m helped support charities and…

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New report explores viable strategies to decarbonize the gas distribution industry

Stuart Mitchell

Ceres recently published a report that provides guidance for investors to effectively influence and support utility companies in decarbonizing the gas distribution industry and align with the global goal of limiting warming to 1.5 degrees Celsius.  Decarbonizing U.S. Gas Distribution: An Investor Guide provides insight into the diverse decarbonization options that can be deployed to viably reduce the industry’s greenhouse gas emissions. The report also underscores the financial importance of decarbonization in the utility sector, citing the substantial investor-owned assets totaling $379 billion in the gas distribution industry. By embracing…

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