Day: 30 October 2023

Ocean launches exclusive sustainability strategy

Stuart Mitchell

Ocean has launched a new sustainability initiative which moves the company closer towards delivering its decarbonisation goals and reaching net zero by 2040. Effective from January 2024, Ocean will pledge a percentage of its annual revenue to four critical marine based projects that remove atmospheric carbon and are helping to repair the planet’s natural ecosystems. In a media first for the out of home (OOH) industry, when buying and planning campaigns across Ocean’s UK assets, clients and agency partners will get to vote for which of the high potential projects…

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Octopus Energy makes a splash with investment in one of Europe’s largest wind farms

Stuart Mitchell

Octopus Energy’s generation arm announces its investment in one of continental Europe’s largest wind farms, as it continues to turbocharge the energy transition globally. The 732 MW Borssele III & IV wind farm in the Dutch North Sea is made up of 77 turbines. Its 9.5 MW turbines are the largest in Octopus’ portfolio – each turbine as tall as the Gherkin building in London. The wind farm has been operational since 2021 and generates enough power every year equivalent to around 825,000 Dutch households. This latest deal comes as…

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Nestlé collaborates with GreenGas AD Plant on furthering sustainability commitments

Stuart Mitchell

Nestlé Development Centre (NDC) Nutrition, Askeaton, is building further on its commitment to sustainability, through an exciting new partnership that will redirect more than 95% of its dairy processing residue from incineration to anaerobic digestion. Co-located with Wyeth Nutritionals Ltd., the NDC has been working with GreenGas AD Plant, Ireland’s first ever commercial anaerobic digestion plant, since March of this year, as part of its plans to provide an improved and more sustainable solution to the management of by-products created during dairy powder manufacturing. Dairy processing residue created during the…

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US Out of Home Advertising Continues 2023 Growth with 2.2% Increase in Q2

Stuart Mitchell

Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Despite ongoing economic uncertainties, the second quarter was the second highest in volume in the history of OOH. Digital OOH, which accounted for over 33 percent of sales, increased 12.9 percent from a year ago. The Transit category generated the greatest quarterly growth over the second quarter of 2022, increasing by 7.7…

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Global Alliance bares winners of this year’s “World PR and Communication Awards”

Stuart Mitchell

The winners of the “World Public Relations and Communication Awards 2023” are finally out!  The award program had a total of 112 entries, with 21 of them emerging as winners in their respective categories. The winners were chosen by a panel of judges comprised of 25 industry experts and communicators from world-renowned PR agencies and academic institutions across the globe. All the submissions received this year were undeniably impressive,” remarked Justin Green, President and CEO of Global Alliance. “These entries provide a window into how communications are able to shape…

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